Today I want to reveal my best conversion tactic, to immediately boost your sales from articles and blog postings. Actually I really want to share it, since it also helps your readers and the overall online community. This is a tactic based on honesty and helpful information.
The moment I started using this tactic I?ve seen my sales raise from 3 or 4 to up to 20 sales per blogpost. That?s an average, from a blog that receives just 2,000 visitors per month. It has also grown my reputation amongst readers, which immediately resulted in more activity on the forum and blog commenting.
The Good, Bad And Ugly Model
Every product I review, and even my own use this model. I try to highlight the positive and negative points of my own and other people?s products, giving the reader a good overview of what the product can and can?t do. By being honest about this they rarely request a refund and buyers are more responsive to future offers.
Start by showing the positive sides of the product, in terms of both features and benefits. Then continue with the negative sides. It?s best if you?ve used the product yourself, so that you know the limitations. You may also list other products that can solve the problems that arise.
Giving Examples And a Motivation To Use The Product
If you really want to boost sales, don?t just give promises to the reader. Instead help him use the product by telling him about your own marketing strategies, detailing how you use the product to execute this strategy. Then make sure that you also give alternatives, for readers that don?t want or can?t afford to purchase the product.
By doing this you setup a Win-Win-Win situation. The vendor wins by gaining honest feedback, the reader wins by gaining advanced strategies and good recommendations. And eventually you?ll also win thru the increase of sales, reputation and you can even gain a lot more readers
5 Comments
Add your commentPlus, not all software or products are what they are cracked up to be. Not that they aren’t worth it, just that some developers aren’t good at using a help file or writing tutorials. A true review will not only sell the product but help a person start using it correctly off the bat.
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This is a shift we are seeing away from sales pitch style pages towards review based sales. People want to know the bad things, and seeing if they are deal breakers or not. The honesty up front goes a long way towards making the potential buyer feel at ease.
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I think this would fall under the category of teaching sells, i believe there is an ebook out by this name.
Inform, educate, and entertain. If one can do all three in a blog post, this will surely engage your reader/visitor.
Another idea is to get aquainted with review only sites, such as epinions, there is good info to be weaned of this site, when you’re doing a review. In terms of review style what people respond to, etc.
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I have always been a fan of giving honest product reviews but I think you are right on point in mentioning the fact that you will boost your sales when you help your readers use the product by telling them about your own marketing strategies. This approach builds much loyalty and trust and in turn increases sales.
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To be honest I need to say I don;t belive in paid reviews although they would help both blogger to make money and consumers to make themselves known with a product or service.
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