How to Keep Your Marketing From Becoming Spammy
Posted on : 02-10-2007 | By : Dave | In : Make Money Online
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I wrote an article a couple days ago about doing marketing without spamming. Spam is not a good idea. You might get some quick traffic but you put your reputation at risk. If you spam other bloggers, they may insult you in public. Or more often, they’ll just ignore you and never promote your stuff. If you spam social media users for votes, they can report you and your account may get banned.
I gave these 3 equations to help people understand the difference between good marketing and spam.
Promoting low quality/irrelevant content = spam
Promoting without a prior relationship = spam
Promoting with good content and networking = good marketing
Read the whole article, How To Do Marketing Without Spamming. I give reasons why good content and networking are essential to avoid spamming while promoting your site.
Also, I thought of another equation.
Overdoing your promotion = spam
You might have the best content and good business relationships. However, if you’re emailing content from the same site to the same webmasters everyday, you’ve become a spammer.
Overdoing promotion is like going to a friend’s house too often. Or visiting an acquaintance and overstaying your welcome. After a while, your friends and acquaintances get tired of you.
Feedback
What specific methods do you use to market your site without spamming?
Yep I have to agree. I recently participated in the 30 Day Challenge and I’m still doing the techniques now but one thing that I really had a problem with was people using social media to post very sub-standard content. No matter how I look at it, it’s spam to me and I still see people doing this day after day.
Yeah – this is a really tricky subject. I do think that your points are valid and I totally agree with the post above regarding posting sub-standard content to the social media sites. Obviously in certain occasions this could be entirely innocent (i.e. the user really liked the content) but more often than not it’s purely for SEO purposes.
I think the best approach is a slow, constant marketing plan that gradually builds your reputation. People I know in PR are always saying that ‘it ain’t rocket science – you’ve just gotta keep on top of it and make it regular’. The same applies to online promotions/SEO/SEM.
This really is something to think about. I do marketing for my VA clients and myself. I tell them the most important thing is to set aside time to market every day and realize that overnight success is not going to happen. I think alot of spam gets spewed out by people who are either desperate for fast cash or just morally challenged.
Bonnie
That is the problem with social media. Anyone can submit and vote.
If you write good content, you’re hoping the voters will vote for quality content. In the long term, the social media sites that will be successful will be those that have good spam control.
You’re right. Oftentimes slow and steady wins the race.
Yeah, if quick money is your primary motivation, you’ll probably put out some spammy stuff.