How to get organic traffic to your blog!

In one of my posts (Did you optimize your blog around specific keywords), I was talking about the importance of getting organic traffic. If you want a steady growth of your blog you simply cannot afford to ignore it. So, lets try to understand different types of blog posts.

Broadly, we can divide blog posts into two categories (1) reference material or resource post and (2) opinion posts.

For example, do a Google search for wordpress plugin. Which sites are ranking high? I know this is a very generic keyword but good ranking for such keywords can get you a lot of visitors. You would mostly see plugin directories in the search engine result pages for this keyword. Now try another search for best wordpress plugins. I know, this search term is also very generic but how many of those directories do you see in the list. This list is highly populated with blogs. Now try another search for best wordpress seo pluginsthis should offer you some niche traffic though the keyword is a bit long. In this situation too, how many directories are ranking on top 10

You may say that, as WordPress is closely associated with blogging, blogs are ranking high. In that case, you can try the same experiment with keywords like iphone apps, best iphone apps etc.

Now, the blogs that rank high for keywords like best wordpress plugins or best wordpress seo plugins are actually reference materials or resource posts (category 1). They have a reference value and people actually search for these terms. Now if you are running a blog on WordPress, you can actually concentrate on such posts to get organic visitors. While writing posts under this category, try all the SEO tricks (best practices) you know and if necessary, work out to get as many links for these posts to rank high. These posts would actually supply you fresh visitors.

And now look at this very post. Rather than being a reference material, it would become an opinion post. The main reason is that, this post does not have any targeted keyword. And I didn’t accept you to visit this page via search engine for a competitive keyword on blogging. And this post is targeted to the existing visitors who would come back tomorrow to read the rest of the post.

To be continued: