How to get more organic visitors to your blog – Part 2
Posted on September 9, 2008 by
Roy 
Blogging, SEO 
12 Comments
In my last post titled “How to get organic traffic to your blog!” I was discussing about two types of blog posts – resource posts and opinion posts. Now here is the next episode:
Resource posts are great ways to get some organic traffic if you treat it as an individual page of a regular website.
What do you do to optimize a webpage? Optimize the title around targeted keywords, publish unique meta data (for example you can use “all in one seo pack” to write specific Meta documents including optimized title tags if you are blogging on WordPress platform), optimize content around targeted keywords etc. As you are using a blog platform, you should also work on proper category selection (ideally the parent category should have targeted keywords) and tagging or labeling.
This is not all – the actual job starts now.
Take the initiative to get targeted links (Ok, call it link building) for those posts.
Why I am emphasizing on link building over natural links that you get from other bloggers?
In most of the situations, natural links are not very targeted unless you are very lucky. Though these links offer you great support, they do not often work well to improve your ranking in search engine result pages. Though search engines are growing smarter everyday to determine content relevance depending on the post material, still you need targeted link support.
Now, while writing the post you can also think about secondary keywords with less competition. The cumulative flow of visitors for different secondary keywords may offer you better return on time and resource investment than what you would have received from a single competitive keyword for the same effort. To add to this, it is much easier for a blog to rank well for secondary and long tail keywords rather than a competitive one.
If you have an running blog, spend some time on analytics report to find out which posts are getting organic traffic. Now re-optimize those posts around the keywords that are sending you organic traffic. If it does not improve the situation, try to get some targeted links depending on the overall worth of those keywords.
These simple tasks would definitely improve the number of your regular organic traffic. But does it mean that you should say goodbye to the second category – Opinion posts?
Stay tuned for the next post.
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The two most important things needed to get organic visitors are keyword research and link building. As soon as i made link building part of a weekly habit within a couple days traffic jumped.
So, we got a good example here…
Thanks for sharing :)
Great post. I am always interested in learning how to get more organic traffic. This is the type of traffic that tends to convert better, so it’s always good to gain more!
Exactly…. because they are looking for what you are offering..
By secondary keywords do you mean keyword tails? Like longer keywords?
For example:
primary keyword
primary keyword secondary
or do you mean totally different keywords?
Not exactly keyword long tail…
for example, if “content writing” is your main keyword, you can consider “seo content writing” or “content writing tips” as secondary keywords…
Can someone show a better example???
The great thing about blogs is that the content is ever changing and it allows you to be more flexible about the topics that you’re publishing, which is hard to do with a business website.
I must admit that I tend to neglect spending time on on-page optimisation - spending more time on link building.
Nice blog by the way - have subscribed ;)
“The great thing about blogs is that the content is ever changing”
I will talk about the topic very soon…. :)
I agree with Guitar Hero.
For success you must target long tail keywords as well as the keyword your really want to target. Use plurals, use capitals and also have some links where the keyword is just your web address.
Don’t just rely on one type of link building. Use social bookmarking, comments, blog posts, paid links, directories, software downloads etc.
Use a variety of link building techniques. It will also help if Google turns against one technique as the other techniques wil keep you ranking high.
John
Good points John…
As far as capitals are concerned, I disagree. Does it really make a difference if you use lower case or capital? I will wait for your comment…
Capitals or not makes no difference for search engines. Search engines are quite good at analysing and sorting content. Even spelling mistakes make little difference in the scheme of things.
Important is your website’s reputation and popularity.
I use SEO to get more organic visitor by using SEO wordpress plugin, carefully select my post tag, and put keywords in my post.