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As SEO Consultants, we almost always need to work on websites that are already running for quite sometime. I often call myself website doctors when I need to tell someone (who does not know much about web) about my job or job responsibilities.

Anyways, the trend is very simple; people start a website thinking that it would get them business. Or, after running a website for sometime, they come to know that SEO can improve their business. But by the time we get those websites, it is already late. Often we need to recommend complete remodeling of the website. And at this point, most of the clients are never too happy to implement any major change.

When should one start thinking about SEO?

SEO runs hand in hand with the business model - the goal you want to achieve after a certain point of time and after certain amount of investment (both time and money). And if your website is your only business outlet, there should not be any doubt about thinking SEO from the very beginning.

What should be the common website development flowchart when you have identified the goal or objective you want to attain?

Understanding the target market and competition > Brainstorming and identifying proper keywords > selecting a good domain name > Developing the website > Evaluating end user experience > Redeveloping the website (to be continued…) > Closing Goal

And in the “developing the website” section - some on page factors (content, design navigation, optimization etc.) and almost all the off page factors (link building, organic and inorganic promotion, tracking competitors etc.) get in and it continues throughout the lifecycle. But the whole process becomes tougher when the client has made some big mistakes in the initial stages of development. And more importantly, the problems become more acute when clients do not want to share the complete history of the website development process. It creates lots of puzzling situations for us.

But what if you consult a good SEO consultant when you have developed an idea to start your business online? He or she may guide you step by step. If this is a problem and you do not invest on consultation, please do some extensive research on SEO to get some idea about how to start a business online. At least, you would come to know what you need to do to stay in the first track of web business.

I often say one thing - a good idea is not good enough unless properly executed. Same rule applies to your business too.

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