How to develop a brand identity for your blog ? part 7

Let there be light… But Which Company?If you missed my earlier posts of the series, here they are: Part 1, Part 2, Part 3, Part 4, Part 5 and Part 6. And here goes part 7:

Do you use Social Median? Ok, what happens when you click on a link like “My Newsmakers” or “My Networks” or “Me”?

Jason pops up with the message

“Hi there. I’m Jason, one of the founders of socialmedian.”…. “We’d love to have you join in. To get started, please create an account.”

Did you ever see such a stunt in any website or social network where the owner is introducing you to the service? And what could be a better place to put the company face forward but such a network?

I don’t know if SM would be successful or not in future, but they have taken a different strategy to brand themselves. To add to this, I also liked Jason’s informal profile picture in that message. He did not put an extra large serious lawyer like image out there.

And I think this sets the basic character of the website – unofficial and “you” powered.

Once upon a time, websites were only used as sources of information. But today the information providers are also very important. As general people are getting more familiar with internet and web publications, they also want to know about the people who are running those information hubs. Especially if you are running a blog and that too on news or important information, your readers may want to know more about you to authenticate the information.

Did you read the post from Boston Globe titled “Study: Most Americans want to see companies on social sites” and published on September 25, 2008? The study was conducted by Cone that says, “93 percent of Americans believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media”.

You may doubt the figures (I doubt the questions they framed) but you can not deny the trend.