How to develop a brand identity for your blog ? part 5

Let there be light… But Which Company?If you missed my earlier posts of the series, here they are: Part 1, Part 2, Part 3 and Part 4. And here goes part 5:

The most important part of brand development is being present in every possible channel to communicate with your target visitors. You must identify the spots where you can easily access your target audience and be with them. The continuous hammering and brand pitching would actually create and sustain your brand identity in you target audience’s psyche.

As I wrote earlier, in this situation, you must understand one important thing. Say for example you have a, b, c and d as your target audience. You worked hard to find out the places where they usually come in like the pub, book store etc. Now, would you go ahead with your SEO brand in all those places? Will it serve your purpose?

I don’t think so. People visit different places for different purposes. Do they really want to listen to SEO when they are visiting a pub or a book store? Will that give you enough return on investment?

The same thing happens online – people use different social networks for different purposes. You must identify some specific networks where your target audience is looking for a brand like yours. And when you have identified such a place, go ahead and work hard to develop a brand.

As CoolProducts mentioned in a comment in my last post, they are “creating social communities on their sites”. This can be a good solution for a lot of websites. A lot of webmasters are also waiting for Google’s Friend Connect for a complete social networking solution on their own site.

I am yet to use that solution but I am sure that it would help a lot in branding. The new visitors would get more people looking for similar solutions. And more importantly, it would not require the visitors to leave your site.