Let there be light… But Which Company?

If you missed my earlier posts of the series, here they are: Part 1, Part 2 and Part 3. And here goes part 4:

Are you a “me too” poster at different social networks and blogs?

In almost every crowded place, you would always find some “me too” posters – those who do not have any substantial point to mention but they would inevitably write a comment like “good post” or “good collection, it helped me a lot”.

If you have a genuine presence in that blog or forum (like, if you really contributed to the discussion earlier), it is a different issue. Otherwise, you will soon be marked as a “me too” poster. You will get some links to your blog via those comments or forum signatures but it will not help your brand at all. And if you think that people will not be able to establish a relationship between you and your blog, you are mistaking. Do not be a “me too” poster.

Getting people from nowhere:

I lot of renowned bloggers suggest that as a new blogger, you should get your friends and relatives involved with your blog. This technique is fine for a startup blogger. But if you are planning to develop a brand, I suppose that you have already gathered some experience in blogging and a lot of information and expertise on the subject. In that case, there is no point in asking your non-blogger friends or relatives, those who are not at all interested in the subject, to write a comment or to promote your blog in other networks. The energy you would need to get them involved in the process may not worth it.

This does not mean that I am saying you to say no to involve people from your friends’ network. On the contrary I would say that this is very important to develop a brand value for your blog. However, I would ask you to involve people from that specific field – get other experts on that topic, those who would actually be able to add some value to your blog. Though internet is much advanced today, as far as social networking is concerned, real life networking is still the best.