How to develop a brand identity for your blog – part 3

Posted on 24. Sep, 2008 by Roy in Business

If you missed the earlier posts, here they are:How to develop a brand identity for your blog – part 1

How to develop a brand identity for your blog – part 2

A side note: If you start getting visitors from search engines, identify the landing pages and try to navigate the visitors to other pages.

And here is part 3: Using Social Media:

As far as using social media is concerned, you would need to be very selective about where you participate and where you keep silent. This is very important – what you say, where you react, how you deal with others, how you manage certain situations – everything counts.

For example, what would a corporate organization do when there is a dispute?

They won’t just say anything – they would take their time for a corporate meeting (and would declare that in public that they are having a meeting on the issue). You will not get some immediate reaction unless the situation is very demanding. Why don’t you apply the same method?

Another important note is that, they normally do not directly participate in the social media using their brand name. On the contrary, they use their people to talk about their company. I would recommend you to do the same – use your name rather than your brand name (e.g. NBB) to communicate in social networks. And try to develop a friend following (not fan following) around your brand. I am recommending you to carry your brand rather than the brand carrying you in different social networks.

Don’t just talk about your brand in the social networks. Communicate like an individual and help other members in the social networks. Try to develop your own brand rather than working to develop your blog’s brand – go for indirect promotion. Trust me; it would help you a lot to brand your blog. Don’t be the only one to talk about your blog – take more people into your confidence and let them talk about you.

AND, do not try any visibly cheap way to promote your blog (think about some cheap forum signature links). Even if you need to do something like this at some point of time, do not leave any footprint. People are too smart to understand your intention.