Did you read the first post of the series? If you missed it, please scan through it – “How to develop a brand identity for your blog – part 1“And here goes the part 2 of the series:

And which companies in any category attracts you?

This is perhaps one of the big reasons why companies spend millions of dollars – to be in your mind – always (or at least when you need that product most). This is what they call overall brand presence. You will find them everywhere – newspaper ads, TV commercials, billboards, posters, cutouts, POPs etc. – they would explore every possible opportunity to be in and around you. However, that does not mean that the companies are mindlessly following you and spending so much of money to hook you. They pay people to strategically put the company or the product in front, whenever you need them and that too in the most cost effective way.

However, what about the online market? The rules are not same for online market.

The first and foremost thing is to reach your target audience at their doorstep. In online industry things are a bit easier as more than 90% people use Google or other search engines to reach the related shops or websites. So, go ahead and try all legitimate seo tactics to be on the top for all related keywords in major search engines.

If you ask my opinion, getting high ranking on the SERPs helps not just in getting targeted visitors – it also helps a lot in branding. General people take you as a recommendation from Google or Yahoo. What happens when the shop owner says that a certain product is the best and it is selling like hot cake! Doesn’t that product get a trust vote and enjoy more chances to be bought by you? I believe that the same thing happens when you top the SERPs. This is undoubtedly the cheapest way to brand your website and get targeted visitors.

However, I would recommend you to put the company name at the first place in the title of the page rather than stuffing it with keywords. This helps in branding.

What else?

Wait for the next post.