If you missed my earlier posts of the series, here they are: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Post 8, Post 9, post 10, Post 11, post 12 and post 13. And here goes part 14:
We often say, to become a successful blogger you must introduce your social presence to the blog. At the same time, I would like to say that though I said ?must’ in the last sentence, this is not mandatory – you can find your own way to replace the social issue. For example, you can introduce your online presence (in different social networks or forums) to replace your social identity. And often all those small little spaces, develop into a complete and comprehensive brand.
A lot of people think that, in professional blogging, there is no place to showcase the personal life. And thus, they often loose the touch of life in the blog – something that have the potential to make things more informal and sometimes more lively.
Here, I am not talking abut corporate blogging at all. Corporate blogging is quite different from real life or personal blogging or professional blogging. In a corporate blogging atmosphere, the blog almost runs as an information spreading hub of the company. This acts as a public relation outlet for the company. However, in other blogs, this is not the problem – irrespective of professional blog or personal blog.
The statement is simple – “A good blog strikes a balance between personal life (social presence) and professional life”.
Let’s think in this line:
What do you do when you get to know some important information from someone or some news source? You look for the authenticity of the information – sometimes you cross check it with other sources that you believe. Especially, if you received this information for the first time from that source there are high chances that you would cross check it! Now, once that source wins a position in your Good Book, next time you may not cross check the authenticity of that news.
More interestingly, sometimes the social position of the person adds to the authenticity of the information. For example, think about a physics professor – if he or she says something on latest technology, you are less likely to crosscheck the information. To add to this, even if he or she tells you something about religion, the information would carry some sort of authority even though there is hardly any relation between physics and religion.
But why I am telling all these? Wait for the next post:
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