Let there be light… But which company?

Jokes apart; but can you really think of any product without a name?

Similarly, the branding process starts from naming the product or the organization manufacturing that product. (A blog itself is a product or a company that is producing information based product.) So, as a web based company, your naming should start when you are selecting a domain name.

At this point, I must say that a lot of people use different words in domain name and blog title. For example, what if the domain name for “Net Business Blog” had been www.mydomain1452xyz.com!

What is wrong with this? The owner of the blog is actually asking the visitor to remember two different names – the blog name and the domain name. To add to this, in such a situation, it is tough to concentrate on a single name. I would always recommend using same blog name and domain name for effective branding.

Another important part of blog name and domain name is to make it catchy. The word Google may not have any meaning and some people may not find it interesting too – but they have already developed a brand name – perhaps the biggest and most popular online business name. (Time is a big factor here – we would come to this point later on.)

So, start thinking about the domain name as soon as you have identified the blog model (BTW, do you have a clear idea about your blog’s topic!) – let it reflect the character that you want to portray in your blog. Otherwise, select a name like Google and start developing a character for that name.

As, web is somewhat different from offline industry, it is better to get a primary keyword into the domain name. It would not only help you in on-page SEO but also a lot of natural links would be having keyword rich anchor text (your blog name). And it would also help the visitors to understand what the blog is all about.

And, keep it simple, short and se*y.