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How to Choose a Good Domain Name

Posted on March 21, 2008 by Rosanne Lim Startups, Web Development 3 Comments
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If you are reading this article, chances are, you already have an existing site. But as every webmaster knows, a single site never seems to be enough because there is always the urge to develop another. It is true that focusing on one site instead of a hundred different site is easier; it also has the potential to give you as much revenue as the hundred sites if you do it correctly. Despite this knowledge, building a new website or blog seems to be irresistible for many. So if regret the domain name you choose before, try to make the right choice now. Here are a few tips to guide you:

1. Choose a short name – most popular domain names are relatively short for good reasons. It can be established as a better brand, it is difficult to misspell, and it can fit into logos easily. There are some companies who decide to name the whole company name their domain name; this can be unwise because it will look awkward and it would not fit into Google PPC ads.

2. Choose a memorable name – people will easily remember generic names such as House.com or RealEstate.com but most of these domains are already taken. The alternative is to look for fun and unique names that will catch the visitor’s attention; for example, Yahoo.com and Amazon.com can be considered as “fun” names.

3. Choose a name that relates to your business or business name – when searchers see your domain, it would be great for your site if the searchers immediately recognize your name and they know what to expect.

4. Choose a popular domain name extension – it is recommended for you to get a .com or a .net extension because this is the most commonly used extensions that are typed by searchers.

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    3 Comments »

    Comment by Handphone
    2008-03-22 10:37:27

    Don’t forget to avoid trademark infringement.

    Currently, finding a good domain name is not easy since many people have registered “all” good domain names. So be creative :D

     
    Comment by Rosanne Lim
    2008-03-26 16:06:23

    Yes, it’s really not easy. I was actually thinking of getting a .net extension of a popular domain name but decided against it for fear of infringement..

     
    Comment by Serge
    2008-04-01 06:50:58

    Nice article, I totaly agree. But I must say that Netbusinessblog isn’t really the best domain name. :p

     
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