How not to create hype in the market

• “Tried to play a video, got message “This video does not support iPhone.” Isn’t it the other way around?“
• “so, everyday I get closer to getting th iphone. And every day I hear more complaints. Still want the nokia n96“
• “Last night I dreamed that my iPhone broke in half in my pocket.“
• “AAARRGGH something just broke ok my iPhone!“
• “I find it hard to beleve that the iPhone can play super monkey ball but can’t handle 3000 contacts.“
• “How do u do a print screen of ur iPhone?“
• “Yes iphone, I want to typen”ur”! Stop changing it to “I’d” or “it”. And I want to say “u”. Stop making it to “I”!“
• “I’m updating my iPhone software. The upgrade is 248 MB. Is Apple taking “How to Bloat Code” lessons from Microsoft?“

Ok, these are some random twits on iPhone by real people from around the world. There had been lots of good comments too but I found these to be more in line with the content of this post.

I just read this story on how “iPhone Poland Launch Used Lines of Actors to Hide Weak Demand“.

Seth has already declared that all marketers are liars. They are famous to try every possible way to make the most out of an opportunity via ads, paid reviews, manipulated hypes etc. However, does it really help in the long run? Can a manipulated “need” sustain itself for long?

Hype is good but it is also important to think about how you create that hype. If iPhone is not getting enough popularity in Poland, there should be some reasons – making “lines of hired actors” – does not solve the problem. Again, something that is very popular in USA should not necessarily create the same buzz in another country.

Moreover, what happens when people come to know about the manipulation? Read these twits to get some reactions.

Same rule applies to online business. Be careful.