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All types of business need to factor in their online reputation as part of their overall marketing plan. Chances are, if you have an online presence, you have a virtual reputation as well. Your reputation traces its roots from the perceptions of your visitors, clients, and prospects. People usually judge your reputation based on your SERP, first impressions, and what other people say about your company.

Online companies that don’t guard their online reputation risk losing business to their competitors. On the worse case scenario though, these online companies may lose credibility when they are attacked by unscrupulous competitors, defamation, and even unsatisfied customers. Because of all these risks, it is important to guard your online reputation and fight back when necessary.

According to Chris Dellarocas from the University of Maryland, “Google is no longer jut a search engine; it is a reputation engine.” And from what is evident in internet marketing promotions today, this statement is certainly true. I mentioned in a previous post, 3 Online Monitoring Tools that Google Alerts is a great way to monitor certain keywords. It is important for a web owner to use this regularly to see results that are associated with your products and services. Meanwhile, Technorati another great resource because you can monitor your reputation in the blogosphere when you subscribe to certain search terms that are related to your online company.

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