Google Buys FeedBurner – Exciting News for FAN Members?

Arrington over at TechCrunch has confirmed that Google has purchased FeedBurner for $100 million dollars. I don’t think I have to tell you that this is *huge* for the guys at FeedBurner. It’s great to see a quality service cash in like this. But hey what about loyal FeedBurner members, can we expect anything from this?

I think so.

The biggest problem with the FeedBurner Ad Network at the moment is its lack of inventory. If there is anything that Google has a ton of it’s advertisers thirsty to reach a larger audience. I would expect that Google will leverage their current advertiser network to increase the FAN inventory very soon. After all, does Google ever buy a company without serious monetization plans?

I guess we’ll just have to wait and see. FAN is already a good money-maker, but I can’t wait to see how Google improves it!

D’oh, I just noticed that Maki beat me to it … and I thought I had an original insight! Maybe next time.