Google AdWords Options
Posted on March 22, 2008 by
Rosanne Lim 
Advertising 
NoComments
Aside from the standard text link ads that Google AdWords is usually associated with, there are also various other formats that an online marketer can take advantage of if they do decide to use AdWords, some of options are summarized below:
These are the regular banner ads displayed in a variety of shapes and sizes. For maximum exposure in the content network, it is recommended for you to use all the allowed sizes.
Millions of users use their mobile phones to find products and services on the internet. You can offer users the option to connect via telephone or through a mobile web page. For example, if you enter a telephone number, the call link will come out at the end of the ad. In addition, there is the “click-to-call” technology wherein people can call the advertiser when they click on the phone icon found on the ad.
This is a great method to deliver multi-media information to the user. These ads look very much like YouTube videos wherein users can click on the “Play” button to activate the multi-media ad.
Currently, this type of advertisement is only available in pay-per-action campaigns. These ads are simple text links that are distributed in Google’s content network. Text links are admirable in its simplicity and its ability to blend with the rest of the content seamlessly.
These are Google Maps’ listings. When you search for businesses in the local area, Google will identify local advertisers with active business ads and provide you with the list. Local business ads are a great way to get foot traffic.
One of the newest ads option from Google, gadget ads are exciting because they are “mini-sites” within websites. A sample of this rich media ad is an ad that has multiple actions integrated such as RSS feeds, movie clips, text, and outside links. It provides a more interactive experience for the user.
If you like this Article then please subscribe to my full RSS feed. You will be entered into our Monthly Competition with a chance to Win some great Prizes! You can also subscribe by Email.Related Posts
No comments yet.