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Web is changing fast and we are going more social. There are thousands of websites that depend on visitors from social media - especially in the start-up stage. To add to this, social networking and bookmarking websites are very important for start-up companies as search engines are yet to identify them as good source of information.

As far as my experience goes, I divide traffic in two sections:

1. Those who belong to the same industry (perhaps they provide the same service online or they are very much interested in the subject or about the product you are selling)
2. People who actually need the product you are offering (the real buyers of your solution or product)

There may be a few sub sets too in this list - for example, those who are just information seekers. But, if they do not have any web presence (like a personal blog or website), you can ignore them for the time being.

Again, as far as my experience goes, people from section number 2 normally comes from search engines. And if hard cash is involved with the conversion process - they are the visitors you should be aiming at to make the business rolling.

However, you will only get those people unless you have secured a good place at SERP and in the initial days no search engines would allow you a better position for a competitive keyword.

So what do you do?

In the initial days of website development, concentrate on social networks - as much time as you invest on link or content development. These are the places that would actually provide you link and help you to establish a brand identity.

So, how to get more traffic from social networks?

LOL. You would find thousands of tips on different blogs that talk about how to get more traffic from any and all social networks. You can read them - some of them are really good and to the point. I have only two tips:

1. Identify the network where you can find maximum number of participants from your industry.
2. Be a worthy member of that network and develop your own micro network within the network.

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