A new search engine geared towards Baby Boomers and other people who are old as hell has launched: it’s called Cranky.com. It was created by the people of Eon, a media group that caters to old people. The search algorithm supposedly ranks results according to their age-relevance. I wasn’t really sure what that meant until I did some searching on the site.
When searching the term “diapers” a normal search engine would yield results catering to parents of infants; however, at Cranky.com we get uplifting stories of how the elderly struggle with adapting to using diapers. Other than that I couldn’t really think of any search term that would need to be sorted by age-relevance. Anybody else have any ideas as to why this website is in any way useful?
Ignoring how useless and unneccessary this site is, it raises an interesting question. With the Baby Boomers getting older, how will internet business market to them? Although I doubt anything will become of Cranky.com, it’s a creative way to market to the elderly.
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