Do you need more visitors?
Posted on July 5, 2008 by
Roy 
General, Internet Marketing, Promotion 
3 Comments
Webmasters often (or always?) say that I need more visitors - how to get that?
Bloggers often (or always?) say that I need more visitors - how to get that?
Say for example, in one fine day I offer you 500% extra visitors - what would you do with them? What would be your net result? Are you sure that you would be able to retain them for a long time? And more importantly, does more traffic mean more business (unless AdSense is the only source of your income)! Do you really have any plan about how you can earn from this huge rush?
Lets talk about Fred - the new (or old!) you tube superhero. His video has already got 3,464,006 views, 27,144 ratings and 26,789 comments. And Fred is not a one show wonder. Almost all his videos have become super hits - at least in respect to visits, votes and comments.
But does it really fulfill any goal for Fred? Perhaps, it does - He has already grown into a really BIG mini star. But is YouTube is smart enough to cash in on Fred? And it is not that Fred has done great for a single video - he is doing great in all the videos with around 250,000 subscribers to his channel (a lot of TV channels have less amount of regular subscribers).
May be the geeks have their own views on this issue, but it does point out a few things very clearly -
1. You can gain a lot from word of mouth publicity.
2. Quality content (in any form) is important to keep the subscriber’s base growing.
3. _ _ _ _ _ _ _ _ _ (fill in the blanks…. if you wish)
But there is another point - Do you really think that Fred would have done great if he did not publish his video on YouTube (platform)? Do you really think that he would have received similar response if he had published his videos in his own website in a distinct corner of the internet?
But now, as Fred has become a mini celebrity, perhaps it is time for him to start his own channel - the time is ready for him to get into business.
Is there anyone ready to sign him up for a real venture?
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he should definately start his own website now and try and capitalise from his popularity. He could make some decent money.
Really some DECENT money :)
Posting on YouTube certainly helped his success. While worth of mouth is effective, it needs a “trigger” to push it and make it move the first time.
While other promotional method may work, it may not work as well as YouTube because of the traffic level.
He could learn from Bionic Burger video, which monetizes from the viral video successfully.