Do you invest on social relationship development for more business?

We use different medium to communicate with an imaginary target market. We move in different social networks, move through the dark and clear avenues of viral and email marketing, employ black and white hat SEO techniques and anything and everything to get more visitors.

And then, we look for our conversion ratio, improve the existing structure and move forward to get more visitors.

Is there anything wrong in this common process? To some extent there is a big problem. What is that?

Ok, what do you do when a sale is closed? Let’s take a look at the common model:

You work hard to get a visitor in your blog or website and than work harder to convince him or her to buy the product or service. What next? You move ahead to get a new consumer and then follow the same process. There are enough fishes in the pond. But what is wrong?

In the process, you are not actually using the trust you have already won in the first consumer – to the most you are using it only for once. If you could keep in touch with that person, he or she could have bought the same product again from you (hopefully you have offered him good service). Even if he or she never needed the service or product again, they could refer you new customers. And these references have more potential to become a consumer than the first time visitor of your website. Don’t you think that you are wasting a huge market of potential customers!

This is especially true for mini web stores. They often need to fight with big websites and brand names for every sale. To do more business, you must invest some time on personal or social relationship development with the existing clients. And when things go really tough, these social relationships will pay. The big websites can take away anything from you but these relationships.

But what is social relationship?