So you thought about starting a blog on your favorite topic that may eventually turn out to be your online business. You have good presence in different social medium and thus whenever you publish a post and introduce the link to your social network – you get a lot of visitors. Some visitors fall in love with your content and subscribe to your feed. And thus, with every post, you start growing your loyal reader base.Sometimes, as a seasoned marketer, you offer some bonuses (subscribe to xez feed and get ……) for the readers to grow your subscriber base in a short period so that you can earn some more money from advertisement.

This can be a good development process for your blog – but is it great enough to offer you the best ROI / post or time?

There is no doubt that, unless you start getting visitors from search engines, the ROI will not be as much as expected – at least close to the fullest potential of your blog. However, it is often very tough to rank top for competitive keywords unless you are investing time or money on link building.

Even though you get lots of natural links from different blogs in your niche, they are almost never targeted enough to give you desired ranking in search engine result pages for competitive keywords. However, blog posts are good to get visitors from keywords long tails that does not require huge link building efforts. But unless you start getting links for those targeted keywords, your ROI is sure to go down in respect to time and effort.

Another big problem is staying focused with content in regular blog posts. As number of pages start growing (along with each post), it is really tough to concentrate on single keyword for a specific page (as you would have got in a standard website). At the same time, if you target the home page for all the competitive keywords, things will always fall short of keyword density.

Did you think about these problems?

What do you do to overcome such problem?

Write your solution in the comment section or wait for the next post.