Think about your favorite actor. How many roles did he or she play in different films? How he or she managed to carry an identity throughout the film?

This can be one way of developing a brand. You start from a scratch like an artist and then continuously develop on it. Carefully put more scratches to develop a complete image ? that?s how you build a brand.

And now, think about that actor in different films. All the character that he or she played in different films together develops his or her own identity ? a brand. Sometimes his personal life also gets involved in the brand development?lol? but that?s part of the business.

Think about the director of the film. What does he do? He develops the character (protagonist) in reference to other characters and incidents to reach the culmination. He makes the characters believable in terms of the plot ? tells a comprehensive story.

The same thing happens with a brand. Sometimes, as a blogger you bring in your actual identity and sometimes you just play with a pseudo name and an avatar to represent you in the virtual world. You take part in different communities, blogs etc. And all these presence develop your identity ? your brand around that name.

Sometimes, you are conscious about what you are doing in different spaces and sometimes you just unconsciously doing whatever you want.

To get the maximum value from whatever you are doing online, you need to play the role of the director of a film. You must pre-plan some guidelines for you, scratch a character that you would like to play and then try to develop yourself around that.
It is just a habit that you need to develop. Put some conscious efforts in every channel you are using to communicate with the target audience – a consistent character that people can easily remember – a game where people can easily relate your actions.
Do these sound critical? In my next post I will highlight some simple steps to start working.

BTW, you must find your own way to become a brand. I will just show you some ways to develop that.