Corporate Blogging – a note

Posted on 10. Jul, 2008 by Roy in Business

How do you define a blog?

This may seem a very simple question… But are you sure about it? Do you really think that the general definition of bogging is the best?

What is the most common definition of a blog?

Most of the common people try to define blog as a personal diary. But do you really think that this definition is good enough today?

I world like to define blog as a medium of engagement – a medium that engages both the writer and the reader – it is a platform. This is a process of social engagement. And feeds are just a way to promote your social self.

Do you agree with me? (I will wait for your comments)

And what is the most important aspect of blog that makes it so vibrant?

Obviously – the answer is comment.

But if you read most of the corporate blogging consultants recommend to leave that part. Now, in such a situation how blogging is different from press release publication?

If corporate bloggers do not want to respect general wisdom why they are blogging?