Collaborate with Others to Work in More Profitable Niches
Posted on November 5, 2007 by
Dee Barizo 
General 
8 Comments
Something that’s frustrating to me is most of my passions lie in niches that are not very profitable (NBA basketball, board games) or too saturated (SEO, internet marketing). I don’t have an interest in profitable niches like credit cards, real estate, and travel.
However, I’ve begun to realize that collaboration allows you to enter profitable niches you know nothing about.
I recently saw one of my old friends from high school. His job involves getting certifications to earn more money. He passed four certifications in eight months. This is unheard of in his industry. But he’s a smart guy with a couple of college degrees. Also, he has knack for taking tests and he understands his niche. Because of his new certifications, his hourly rate went through the roof.
He told me how many people in his industry will buy books, DVDs, and even enroll in a class to pass the certification tests. I asked him about the pricing of those products. It was very good :) This makes sense because people will spend money in hopes of making more money.
I asked him if he knew about any of those products being sold online. He told me he didn’t.
He knew I was an online marketer and had built websites. We both realized the business opportunity in front of us. We struck up a 50/50 deal. He’s creating a video teaching product to pass the certifications. I’m going to build him a website to sell his video. He’ll write the content for the website. And I’ll do marketing to drive traffic.
He works full-time so it will take a couple months to produce everything, but I’m excited. I’ll be working in a profitable niche that has low competition.
If you share my same frustrations of being interested in mostly low profit or saturated niches, try collaborating with someone who’s passions lie in a profitable niche. With your online business experience, you’ve probably gained skills that allow you to help them create and sell a product online.
When people talk about their passions, listen. You might discover a great business opportunity.
This post was inspired by: Teaching Sells Report
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Joint ventures are great, not only can you benefit in terms of reduced timescale and cost by utilizing your partners particular skills set or expertise, you can also raise your credibility and brand yourself in the process by piggy backing on their well earned good name, pressuming they have one.
Great points. Thanks!
I always think it’s easier to work with someone. Two people can bounce ideas around and it helps to maintain the forward motion of a project. Nice post. Good luck with the venture.
Thanks!
It is easier to work with someone as long as they’re easy to get along with and willing to do their part.
Interesting… you will have to keep us posted when the site is up. I don’t know if you can say, but what industry is your buddy in?
I will definitely keep you posted. Sorry, I can’t say what industry we’re working in. We want to keep the niche secret because it’s relatively obscure. We don’t want any competition :)
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