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While working with different clients, the primary obstacle we face is that the client is too confident about the greatness of his content and do not want to change it at any cost. The second scenario is even worst; the client does not have enough time or resources and asks a freelance content writer to write the content for $2/page around some keywords.

In both the cases, the website stumbles on the ground even before the race actually started. Only if someone had given enough importance to the content they are publishing, they would have saved a lot of money and time while promoting the website in the market.

Why should you always think about Google - after all, Google won’t buy your product - if your content cannot please your target visitors, you reach nowhere. And ultimately, Google will stop sending visitors to your website. And at this point, you loose business, time and effort you have invested to rank top and more importantly you loose energy.  But if you can win your visitors, search engines will be happy to send them to your site.

And, right after developing the website, people start moving around for links and more links and more links. They start knocking every possible contact us page to get some quality one way link. But they forget to develop the content or quality of their pages.

Why would someone like to link to you for free, if you do not have any quality? A great design, to the most, may fetch you a best design award but it won’t improve your ranking for targeted keywords.

If you are running a business (irrespective of size and market segment) and starting a website to host or promote your business that means, you are well aware of the domain you are dealing. If this is true, participate in the development process and try to help the visitors - search engines will follow you.

And just answer a simple question - what would you have done if there had been no Google or Yahoo to guide the visitors to a website! What would have been your business development model in such a situation?

No matter how indifferent you are, you will sooner or later notice which of your links are “link juice” and which ones aren’t. It is interesting to note though that even PR0 websites can pass as link juice; the Page Rank does not seem to be significant factor in determining which links will pass as link juice and drive traffic to your website. Of course, getting links from higher PR websites do have its advantages as well. You should take note though that these sites have a lot more going for them than their PR.

On the other hand, there are certain sites that will not pass the link juice test. But why is that? Although it is not as common as you believe, one of the things these sites have in common is that they have a lot of links to irrelevant and adult websites. Take note though that these links are different from paid links. You will not immediately lose link juice even if you have paid links on your site unless a significant portion of these outbound links are to penalized sites. So the point is, you should not completely ignore PR0 websites because it can provide potential advantages to your website as well.

Building links is one of the most difficult tasks a web owner has to do for his marketing endeavor. This is because unless he has enough financial resources to reward those who will link to him, he is almost entirely dependent on the goodwill of others. Other factors that make it hard for a web owner include:

Reputation – it is important for a company to have a good or well-known reputation in their niche in order to attract the best links. Usually, “free” links are given to the best companies and it is hard for a company to achieve the top spot in the reputation game.

Limited opportunities – niche companies have a limited number of targets. And when you take away competitor websites and dead sites, this number further shrinks down.

Unwilling web owners – any web owner who knows something about search engines is aware that links is important. For this reason, they are hesitant to link to other websites. The attitude of “Why should I give him a link?” is widely prevalent everywhere in the web. It is important for you to provide accurate and up-to-date information that

Static websites – a lot of websites are static “brochures” that don’t link to anything new. Also, these static websites don’t usually link to other pages except when it’s from a links page.

If you are just starting to grow your online business or blog, getting a link from a popular blog can help you a lot. This is especially true if the blog you are linked to targets the same niche as you. But the question is how can you get these popular bloggers to link to you? Below are some suggestions:

·         Find Their Angle. Reading popular blogs regularly will give you an idea of what the stuff the blogger is interested in. You can create several blog posts that targets the same angle; the rewards can be big if he decides to link to your page even for just a single blog post.

·         Establish E-mail contact. Remember that it is not a good idea to immediately ask the blogger to check out your site and link to you. You should use the social approach in the first few contacts before you ask him to check out your site.

·         Comments. Everyone knows just how effective commenting on blogs can be. But their true value may be its networking potential. Comments will get the attention of the blogger and he will click on the website you specify if he gets curious enough.

·         Establish personal contact. With the amount of pitches popular bloggers receive on a daily basis, your mail may get lost in the clutter. It would be a good idea to get a personal introduction to them if you have a friend who knows him; using social media is another alternative.

·         Link to them. If you have a relatively popular blog yourself, send these bloggers some traffic. This will let them know that you are really supportive of their blog and they will keep your blog in mind in the future.

Internet users know that their personal information is important so they won’t give their email address away unless you give them a compelling reason to do so. This poses a challenge for marketers who want to build their opt-in mailing list. It is a good thing then that there are many strategies you can use to entice users into revealing their email address to you. Basically, you just need to offer special benefits to your subscribers, relate to their needs, and provide information that will encourage them to return to your site.

Most internet marketers think of newsletters as their incentive but this strategy won’t work for all business. For example, if yours is a company that sells furniture, sending out information about chairs and tables every week just won’t work. There are other ways to build-in your opt-in mailing list aside from offering newsletters. Among these include:

1. A free course – if you are an expert in your chosen field, use this to your benefit. You need to understand what your audience is looking for when they visited your site. The free course can come in the form of text, audio, or videos depending on the course material you choose.

2. Downloadable articles – if your site has a lot of informative content, offer downloadable articles as the specific benefit for your subscribers. They will be able to view the entire content if they register to your site.

3. Free e-book – this concept is related to downloadable articles because both are offering instant information in exchange for the visitor’s email address. Free e-books take this one step further though because it offers major value to the subscribers.

4. Contest or games – contest is an effective way to get subscribers. Be sure that the prize you are offering are relevant to the visitor’s needs and wants though. For example, if you are targeting the youth market, you may want to use MP3 players as the prize provided that the business can afford it.

5. Members-only forum – members-only forum can draw a lot of people in niche markets. In fact, some people even pay to become members of popular forums. This can be an effective way to get a lot of subscribers but the forum also need to have “advisers” who are well-established in their respective fields.

In 2007, it is estimated that there are 143 million websites currently in existence; this means that there are untold millions of web pages over the internet. Now, the good news is only a small percentage of the 143 million websites have active owners that actively promote them. However, letting your site rise above this clutter is a challenge every web owner face.

If you want people to find your site from the millions of websites out there, you should use strategies that will promote your website, your products, and your services to get traffic. But remember that there is no use in reinventing the wheel so you might want to try of the primary methods of site promotion that is already proven to be effective.

Search engine optimization (SEO) – a website will rank higher in search engines with the careful choice of keywords in your title, meta tags, text, and incoming links from social bookmarks, directories, and related websites.

Pay-per-click advertising (PPC) – this is the paid search on search engines. Your text links will appear at the right corner of the search results when a searcher look for information on search engines like Google, Yahoo, and MSN. You will only need to pay when a searcher actually clicks on your ad. The downside to this is it can be quite expensive depending on the keywords you choose.

Affiliate programs –your affiliates will promote your site and they will get paid when a searcher click though or purchases a product from you. Affiliate programs can be quite effective but it is difficult to find a large number of motivated affiliates who will actively promote your site.

Advertising in newsletters – your ads can appear on existing newsletters that are already being sent to your target market. This is a moderately effective approach to get people to visit your site.

E-mail campaign – your e-mails can be sent to subscribers of an ezine list or even a rented list. With a well-written copy, a good landing page, and the right list, this kind of promotion can be highly effective but costly.

Online communities – you can expand your network in online communities by becoming an active member. Try to participate in forums, blogs, and other discussions; put your site using your “signature”.

Viral marketing campaigns – make people want to share your site to their friends and acquaintance by creating something so unique and compelling that they cannot help but to pass it on.

Joint ventures – basically, it involves a cooperation among websites wherein other people will carry your marketing message and you will carry theirs in return. This can also involve sales commission and other forms of incentive. With the right joint venture partners, this can be beneficial to everyone.

The wrong question to ask is “Which is the best promotional strategy?” This is because there is no right answer to that question. Various marketers have found success using several of these techniques without touching on the others while others. It also does not follow that a strategy that worked incredibly well for one person will do the same for another. So it is up to you to find out which strategy is the best for you. 

Most people don’t think about public relations as a way to promote their online business. But the fact remains that public relations is an essential part of any business online or offline. Why should someone worry about building their reputation in a medium aside from the internet? Two reasons: Exposure and Credibility.

Exposure. People also listen to radio, read magazines, and read newspapers. To be able to reach your target market thoroughly, it is important for an internet marketer to think of innovate ways to reach them; this will also improve traffic to your website.

Credibility. Establishing a trustworthy reputation is definitely a challenge for any online business. This is because people are more critical of what they see on the internet. Web visitors will not instantly trust your site even after seeing it. When visitors read about your business on the newspaper or magazine, they will categorize your site above that of the competitor; this is because any business can publish any kind of content on the internet but not all businesses can be mentioned in a magazine.

I know of a website that used to sponsor concerts and other heavily-promoted events; the fee they pay for these sponsorships probably don’t costs as much as what other website owners pay for search engine optimization and other online promotion techniques. Yet, this particular site (which I have no permission to mention) enjoys a lot of everyday traffic as well as advertising revenue from various big-name companies.

What is StumbleUpon?

StumbleUpon is very much similar to social bookmarking sites such as Del.ico.us and Digg but it has a slight difference. This is because while other social bookmarking sites tend to send thousands, if not millions, of visitors your way in a span of several days if your story made the front page; StumbleUpon provides a lower amount of traffic in a more consistent rate. Using StumbleUpon is a good way to drive traffic to your site is a great way to build a loyal base of readers.

How to Use StumbleUpon

Basically, StumbleUpon works when a user downloads a toolbar that allows them to rate a particular website as thumbs up or thumbs down. To receive traffic from StumbleUpon, you must first submit one of your webpage. Then, you should browse your own website and select the thumps up symbol to be able to add it in StumbleUpon.

Increasing Traffic

You can increase your traffic using simple techniques in StumbleUpon. Some of the strategies you can try out include:

· Adding more friends. Having more friends will allow your site to be exposed to a greater number of users who will see the newly added pages on your site.

· Submit new pages. When you create new blog posts, for example, you should submit this URL to StumbleUpon using their toolbar. This technique will increase the number of pages you have in the database so the likelihood of users “stumbling” on your webpage is also improved.

· Categorizing pages property and adding multiple tags. These two techniques will allow you to attract relevant traffic to your site.

· Rate websites. Get involved in the community because it can definitely help your site appear to StumbleUpon users who share the same interest as you. This will increase the likelihood that they will rate your site with thumbs up as well.

You could be one the greatest Marketers of all time, have a shrine to the amount of awards and recognition you have been given. You could have written some of the best content available to mankind on your Market, Product or Hobby or pretty much anything you can think off. Designed and Marketed some of the best Adverts seen in the world. The sad fact for You is I can beat all of your hard work, months of research, teams of experts who work with you, using one single Powerful Marketing technique that wins every single time!

This big underused technique (not by the Porn industry) is Boobs, large or small, fake or real and the Good looking Sexy Woman that they’re attached too. In general they command almost 99% of the male consumer level. Men are dumb in general really, especially when it comes to Beautiful Looking Women and I am one, so I know what I’m talking about. I love women, but I have rarely used this technique to its full advantage and maybe I should start. It does leave me feeling that I’m lowering my marketing standards by using these techniques but I know they work time after time.

We all know this, just look at the shelves in newsagents for Mens, Bike, Tattoo and Car magazines. I used to buy Car Performance magazines in my youth. Those were the days when they didn’t have to use these techniques to sell their magazines, they could sell them without the use of sexual influences.

Now, it’s used by all the big names in the Magazine Industry. Not just mens but womens Magazines always have a front cover with a beautiful Celebrity on the front cover.

Why?

Because it sells the Product time after time…

This is such a simple but powerful technique and can be used effectively without being seedy. Look at GoDaddy (I’m not endorsing these guys as I do not like their service) but they do know how to market well. Look how they use women in their advertising and on their site to lure your eyes away and make you forget about how you’re not too sure about their prices. This just works and relaxes the brain by being visually stimulated by a nice looking person staring at you. It will hit the part of your brain that doesn’t think rationally.

This same emotional influence happens to women when looking at clothing and especially Shoes. Put a women in a shoe shop and watch what happens, desire for a beautiful product that will make you look sexy and improve the way you feel. Which effects the part of the brain (like endorphins which make you feel good) that will encourage impulse purchases without much thought about the price and if they really need this product or not.

They are drawn by their feelings (emotional rather than rational), the benefits, how great they’re going to look rather than the outrageous price of those gorgeous Christian Louboutins Shoes.

If you’ve tried everything and failed or maybe not failed but need a simple way to attract customers why not try this technique. Just do it in a non seedy way…

It was the late Napoleon Hill with his ‘Think And Grow Rich’ to introduce this secret that introduced this concept to the masses. Unfortunately for entrepreneurs, still many haven’t read his book or after reading it, applied this secret.

This secret is a mastermind group.

Unlike you hear from so-called internet marketers who form joint ventures and a close group of friends, a mastermind is pure business and not meant to be ‘fun’. It’s aimed at producing results for the participants and that’s the only reason people should come together at such a meeting.

After applying the secret of masterminding I’ve found great successes, hidden money in my business and utilized strategies unheard of in my industry to instantly crash the competition.

The true power lays in how the group is build and how meetings are done. Building a group isn’t like bringing a group of internet marketers together and have them talk about marketing on the internet. It’s about bringing successful entrepreneurs, consultants and advisors together that all work in a different industry, on a different type of work or job.

The moment you fill your group with those kind of people you have many different minds to tap into. Many entrepreneurs or marketers think the same, so you need to find the people who think differently from you.

Next to that it’s all about what you do during a meeting…

Here’s my personal success formula for Mastermind meetings: first open the meeting with a small motivational speech. Try to include some results from participants in it, and give thanks to everyone that contributes. Then present the main case. One participant who’s business is in desperate need for improvements. Work this out as a case study and take at least an hour to give advice to this person. Afterwards open the table and give everyone five minutes to discuss one problem with the whole group.

By keeping control of the meetings you also control the outcome. Every meeting you should help one participant, and in turn they will feel obliged to contribute. Never forget the principle of ‘you can only reap what you’ve sow’.