NetBusinessBlog

Review: Shopster.com

Posted on 07. Nov, 2008 by Dave.

Is your business online? Are you an affiliate, or an e-commerce retailer? Shopster.com may be a good option for you to make more money online.

For affiliates Shopster.com is a great opportunity. The simple reason why is that people are already looking for this product. It is a solution for many people wanting to start, or enhance, their online retail business. They provide a full range of tools for retailers including the typical storefront but what makes them unique is their warehouse of over 1 million products. This warehouse has been developed by a unique network of 130+ dropship suppliers, which means you never carry any inventory. All of this translates into a ready made market for affiliates.

Shopster.com is also a great opportunity because it is reputable and their team works hard to manage its brand. You will be promoting a product that is transparent, legitimate and customer friendly. If you want more information on the legitimacy of Shopster their blog, Shoptalk, has a series on how to identify a scam, and what makes them reputable. You can also contact a customer service agent with any of your questions.

Finally, Shopster.com is a great opportunity because the Affiliate Program lead prices are very competitive. With Shopster.com Leads, you can earn up to $70 for each qualified lead. You can learn much more about their affiliate program here.

They also have a lot to offer the e-Commerce retailer. If you are looking for more products to sell, or a platform to build your store on, Shopster.com is a resource you should check out. And with their 7 day free trial you can try the system out at no expense, or obligation.

A huge benefit of using Shopster?s platform is that it is SEO friendly. We have mentioned in past articles how important SEO is to your marketing strategy, and they seem to agree with us. Shopster allows for the creation of custom content pages, and each product has a unique page associated with it, which you can populate with product keywords. And those are the easy tactics. If you have a strong understanding of SEO there are other tactics that require a bit more skill and know-how that you can utilize to strengthen your organic search results.

For both affiliates and e-commerce retailers Shopster.com is a site worth checking out.

Is your business online? Are you an affiliate, or an e-commerce retailer? Shopster.com may be a good option for you to make more money online.

For affiliates Shopster.com is a great opportunity. The simple reason why is that people are already looking for this product. It is a solution for many people wanting to start, or enhance, their online retail business. They provide a full range of tools for retailers including the typical storefront but what makes them unique is their warehouse of over 1 million products. This warehouse has been developed by a unique network of 130+ dropship suppliers, which means you never carry any inventory. All of this translates into a ready made market for affiliates.

Shopster.com is also a great opportunity because it is reputable and their team works hard to manage its brand. You will be promoting a product that is transparent, legitimate and customer friendly. If you want more information on the legitimacy of Shopster their blog, Shoptalk, has a series on how to identify a scam, and what makes them reputable. You can also contact a customer service agent with any of your questions.

Finally, Shopster.com is a great opportunity because the Affiliate Program lead prices are very competitive. With Shopster.com Leads, you can earn up to $70 for each qualified lead. You can learn much more about their affiliate program here.

They also have a lot to offer the e-Commerce retailer. If you are looking for more products to sell, or a platform to build your store on, Shopster.com is a resource you should check out. And with their 7 day free trial you can try the system out at no expense, or obligation.

A huge benefit of using Shopster?s platform is that it is SEO friendly. We have mentioned in past articles how important SEO is to your marketing strategy, and they seem to agree with us. Shopster allows for the creation of custom content pages, and each product has a unique page associated with it, which you can populate with product keywords. And those are the easy tactics. If you have a strong understanding of SEO there are other tactics that require a bit more skill and know-how that you can utilize to strengthen your organic search results.

For both affiliates and e-commerce retailers Shopster.com is a site worth checking out.

Continue Reading

How to Design Content of a Contact form

Posted on 22. Oct, 2008 by Roy.

In my last post on “How to create an effective contact form for better conversion: Part 1” I wrote that “Webmasters often think that adding a BBB button is good enough to win trust”.

Does your target market have enough idea about BBB or other security certificates! How many people actually clicked in that button to find out if it is really secured or not! Where is the trust – in your site or in the authentication button!

Another funny thing is people start using captcha in the contact form even when the website is just launched. How many visitors those websites are getting each day? Is there any necessity of using captcha unless you are really annoyed with spammers and spam bots that are trying to take an advantage? Why are you putting another hurdle between you and your prospective customer? You have all the time to install a captcha when required.

A lot of websites also ask the prospect to select from a drop down menu the reason why they are contacting. In this situation, mails are supposed to reach the respective departments. But what about the websites or blogs that does not have so many departments? Why don’t you take the burden to arrange the emails yourself by reading the content! (You will have to read it anyway)

My Suggestions on designing the content of the contact form:

1. Take the minimalistic approach: Just ask for the minimum information and contact him or her personally for more information. Complete the sign up process as fast as possible (don’t allow the prospect more time to walk out with the dog).

2. Captch: Use it only when it is required.

3. Privacy Policy and Terms: Link to respective pages. I would also recommend to publish a snippet of both pages (with links to elaborate content) so that the reader can understand it fast.

4. Bounce Rate: Keep an eye on the bounce rate and try to find out the reason. Make some changes in form positioning and elements and see the result.

Take the burden on you – after all, you are earning money.

In my last post on “How to create an effective contact form for better conversion: Part 1” I wrote that “Webmasters often think that adding a BBB button is good enough to win trust”.

Does your target market have enough idea about BBB or other security certificates! How many people actually clicked in that button to find out if it is really secured or not! Where is the trust – in your site or in the authentication button!

Another funny thing is people start using captcha in the contact form even when the website is just launched. How many visitors those websites are getting each day? Is there any necessity of using captcha unless you are really annoyed with spammers and spam bots that are trying to take an advantage? Why are you putting another hurdle between you and your prospective customer? You have all the time to install a captcha when required.

A lot of websites also ask the prospect to select from a drop down menu the reason why they are contacting. In this situation, mails are supposed to reach the respective departments. But what about the websites or blogs that does not have so many departments? Why don’t you take the burden to arrange the emails yourself by reading the content! (You will have to read it anyway)

My Suggestions on designing the content of the contact form:

1. Take the minimalistic approach: Just ask for the minimum information and contact him or her personally for more information. Complete the sign up process as fast as possible (don’t allow the prospect more time to walk out with the dog).

2. Captch: Use it only when it is required.

3. Privacy Policy and Terms: Link to respective pages. I would also recommend to publish a snippet of both pages (with links to elaborate content) so that the reader can understand it fast.

4. Bounce Rate: Keep an eye on the bounce rate and try to find out the reason. Make some changes in form positioning and elements and see the result.

Take the burden on you – after all, you are earning money.

Continue Reading

How to create an effective contact form for better conversion: Part 1

Posted on 21. Oct, 2008 by Roy.

Contact form or a contact page is often considered as the last step in most of the online conversion process. We work hard to push visitors to the contact form and hit the submit button. But did you ever consider the amount of bounce rate from that contact page?

What did you achieve if the visitors bounce back? Absolutely nothing.

But why does someone bounce back from contact page?

There may be different reasons for bounce back depending on your industry. But here are some of the most common reasons:

1. The contact form is too long and too much time consuming

2. The contact form is asking or too much of personal information

3. Some technical problems like coding error or unbreakable captcha

4. He or she dropped there by mistake or just to check what was there

For example consider the lead generation industry. In a lot of websites that sell financial solutions (eg. Lead generation for debt consolidation or loan), the webmasters try to gather as much information as possible at the very first opportunity. And according to the demand of the industry, they often tend to ask for sensitive personal information.

Is it really necessary? What else do you need from the applicant but his or her email address or phone number and name!

Which one of the following is a better model?

1. taking some primary information like applicant’s name, email ID, phone number and than employing a customer service executive to call him or her and get other information over phone. (Don’t forget to ask for right time to call when you take the phone number.)

2. Asking for all financial and personal details in a 2 or 3 pages long contact form!

I will go with the first model as my experience says that the second model have more bounce rate than the first model. In the first model, you are not taking the form as the final step of conversion. Here you got some details about a prospective client and than convert him or her over phone (you get another opportunity to win some trust).

Webmasters often think that adding a BBB button is good enough to win trust. Do you really think so?

Continued:

Contact form or a contact page is often considered as the last step in most of the online conversion process. We work hard to push visitors to the contact form and hit the submit button. But did you ever consider the amount of bounce rate from that contact page?

What did you achieve if the visitors bounce back? Absolutely nothing.

But why does someone bounce back from contact page?

There may be different reasons for bounce back depending on your industry. But here are some of the most common reasons:

1. The contact form is too long and too much time consuming

2. The contact form is asking or too much of personal information

3. Some technical problems like coding error or unbreakable captcha

4. He or she dropped there by mistake or just to check what was there

For example consider the lead generation industry. In a lot of websites that sell financial solutions (eg. Lead generation for debt consolidation or loan), the webmasters try to gather as much information as possible at the very first opportunity. And according to the demand of the industry, they often tend to ask for sensitive personal information.

Is it really necessary? What else do you need from the applicant but his or her email address or phone number and name!

Which one of the following is a better model?

1. taking some primary information like applicant’s name, email ID, phone number and than employing a customer service executive to call him or her and get other information over phone. (Don’t forget to ask for right time to call when you take the phone number.)

2. Asking for all financial and personal details in a 2 or 3 pages long contact form!

I will go with the first model as my experience says that the second model have more bounce rate than the first model. In the first model, you are not taking the form as the final step of conversion. Here you got some details about a prospective client and than convert him or her over phone (you get another opportunity to win some trust).

Webmasters often think that adding a BBB button is good enough to win trust. Do you really think so?

Continued:

Continue Reading

Do you invest on social relationship development for more business?

Posted on 16. Oct, 2008 by Roy.

We use different medium to communicate with an imaginary target market. We move in different social networks, move through the dark and clear avenues of viral and email marketing, employ black and white hat SEO techniques and anything and everything to get more visitors.

And then, we look for our conversion ratio, improve the existing structure and move forward to get more visitors.

Is there anything wrong in this common process? To some extent there is a big problem. What is that?

Ok, what do you do when a sale is closed? Let’s take a look at the common model:

You work hard to get a visitor in your blog or website and than work harder to convince him or her to buy the product or service. What next? You move ahead to get a new consumer and then follow the same process. There are enough fishes in the pond. But what is wrong?

In the process, you are not actually using the trust you have already won in the first consumer – to the most you are using it only for once. If you could keep in touch with that person, he or she could have bought the same product again from you (hopefully you have offered him good service). Even if he or she never needed the service or product again, they could refer you new customers. And these references have more potential to become a consumer than the first time visitor of your website. Don’t you think that you are wasting a huge market of potential customers!

This is especially true for mini web stores. They often need to fight with big websites and brand names for every sale. To do more business, you must invest some time on personal or social relationship development with the existing clients. And when things go really tough, these social relationships will pay. The big websites can take away anything from you but these relationships.

But what is social relationship?

We use different medium to communicate with an imaginary target market. We move in different social networks, move through the dark and clear avenues of viral and email marketing, employ black and white hat SEO techniques and anything and everything to get more visitors.

And then, we look for our conversion ratio, improve the existing structure and move forward to get more visitors.

Is there anything wrong in this common process? To some extent there is a big problem. What is that?

Ok, what do you do when a sale is closed? Let’s take a look at the common model:

You work hard to get a visitor in your blog or website and than work harder to convince him or her to buy the product or service. What next? You move ahead to get a new consumer and then follow the same process. There are enough fishes in the pond. But what is wrong?

In the process, you are not actually using the trust you have already won in the first consumer – to the most you are using it only for once. If you could keep in touch with that person, he or she could have bought the same product again from you (hopefully you have offered him good service). Even if he or she never needed the service or product again, they could refer you new customers. And these references have more potential to become a consumer than the first time visitor of your website. Don’t you think that you are wasting a huge market of potential customers!

This is especially true for mini web stores. They often need to fight with big websites and brand names for every sale. To do more business, you must invest some time on personal or social relationship development with the existing clients. And when things go really tough, these social relationships will pay. The big websites can take away anything from you but these relationships.

But what is social relationship?

Continue Reading

Implementing tags in an ecommerce website ? is it worth?

Posted on 28. Jun, 2008 by Roy.

Tagging is undoubtedly a web 2.0 phenomenon and it may actually hold hands with the visitors or readers of a website. (Take a look at Amazon Unspun. Do you remember that Amazon has already taken a great marketing strategy by implementing a simple section – “Customers Who Bought This Item Also Bought…” at the end of a product?)

And undoubtedly, it can help you a lot in case of SEO and more importantly, keyword optimization. At least we are trying it in one of our client’s website.

What happens in a traditional product based websites? They line up different products under different categories and sub categories and put everything into the sidebar.

But what if we change the website layout and place a tag cloud at the top of the page and associate the popularity (voting or page views) of the product with related tags (keyphrases)?

I am implementing this idea in a website that connects service providers with respective buyers in a local niche. The main reason why I had to take such a step is that they had around 2000 keywords along with 170 categories and more than 1500 subcategories.

Now, to keep things simple and to keep almost everything into the eye fold, I was looking to do something different (obviously not for the sake of being different). Another big reason to implement tags was keyword targeting. If I had to accommodate maximum number of keywords in the home page, it would have looked like SPAM. And at the same time if I needed to use all the categories into JS Dropdown menu, it wouldn’t have passed any value to the internal pages. To add to the situation, we did not want to keep the product beyond two clicks.

Apart from adding tags in the home page, we introduced tags in the category pages too. Thus the category pages had sub categories and products as tag along with the popular products under that category.

We are yet to come into some definite conclusion as the whole system is only a few days old. Soon we would come to know about user experience and make necessary changes (we may scrap the idea of tagging too if it does not work effectively).

What else, do you want to know the name of the website? Oops, can’t disclose client’s identity.

But what do you think about that?

Tagging is undoubtedly a web 2.0 phenomenon and it may actually hold hands with the visitors or readers of a website. (Take a look at Amazon Unspun. Do you remember that Amazon has already taken a great marketing strategy by implementing a simple section – “Customers Who Bought This Item Also Bought…” at the end of a product?)

And undoubtedly, it can help you a lot in case of SEO and more importantly, keyword optimization. At least we are trying it in one of our client’s website.

What happens in a traditional product based websites? They line up different products under different categories and sub categories and put everything into the sidebar.

But what if we change the website layout and place a tag cloud at the top of the page and associate the popularity (voting or page views) of the product with related tags (keyphrases)?

I am implementing this idea in a website that connects service providers with respective buyers in a local niche. The main reason why I had to take such a step is that they had around 2000 keywords along with 170 categories and more than 1500 subcategories.

Now, to keep things simple and to keep almost everything into the eye fold, I was looking to do something different (obviously not for the sake of being different). Another big reason to implement tags was keyword targeting. If I had to accommodate maximum number of keywords in the home page, it would have looked like SPAM. And at the same time if I needed to use all the categories into JS Dropdown menu, it wouldn’t have passed any value to the internal pages. To add to the situation, we did not want to keep the product beyond two clicks.

Apart from adding tags in the home page, we introduced tags in the category pages too. Thus the category pages had sub categories and products as tag along with the popular products under that category.

We are yet to come into some definite conclusion as the whole system is only a few days old. Soon we would come to know about user experience and make necessary changes (we may scrap the idea of tagging too if it does not work effectively).

What else, do you want to know the name of the website? Oops, can’t disclose client’s identity.

But what do you think about that?

Continue Reading

Product Reviews can Increase Sales

Posted on 30. Apr, 2008 by Dave.

Even though some consumers might deny it, product reviews will actually have an impact on their perception of particular products and services. Web owners can use product reviews as a tool that will add credibility to their site.

People are social researchers

Internet users have access to vast information right at their fingertips. They conduct research before pay for something. For example, the Kelsey Group discovered that around 24% of internet users search for information on offline products and service including hotels and accommodations online. 87% of the hotel searchers who read reviews stated that product reviews greatly influenced their choices.

Negative reviews

Don’t look at negative reviews negatively because it can actually add to the credibility of your site. So what if one person says something bad about you? It is impossible to please everyone and you really need not worry if you get one or two bad reviews. Internet users are becoming sophisticated; it does not bother them to read negative information about a company as long as the positive feedback outweighs the negative.

Look at GoDaddy, I’ve read so many bad reviews about the site. Yet, thousands if not millions, of people still patronize the site because the company has already proven that it can deliver. In addition, GoDaddy has more satisfied customers than disgruntled clients so searchers are not afraid to try them out.

Even though some consumers might deny it, product reviews will actually have an impact on their perception of particular products and services. Web owners can use product reviews as a tool that will add credibility to their site.

People are social researchers

Internet users have access to vast information right at their fingertips. They conduct research before pay for something. For example, the Kelsey Group discovered that around 24% of internet users search for information on offline products and service including hotels and accommodations online. 87% of the hotel searchers who read reviews stated that product reviews greatly influenced their choices.

Negative reviews

Don’t look at negative reviews negatively because it can actually add to the credibility of your site. So what if one person says something bad about you? It is impossible to please everyone and you really need not worry if you get one or two bad reviews. Internet users are becoming sophisticated; it does not bother them to read negative information about a company as long as the positive feedback outweighs the negative.

Look at GoDaddy, I’ve read so many bad reviews about the site. Yet, thousands if not millions, of people still patronize the site because the company has already proven that it can deliver. In addition, GoDaddy has more satisfied customers than disgruntled clients so searchers are not afraid to try them out.

Continue Reading

Calculate Delivery Time Accurately

Posted on 28. Apr, 2008 by Dave.

In the age of fast food, DSL, and Bluetooth, it is not surprising that customers are becoming more demanding than ever. They want products and services to be served instantly. If you are operating an ecommerce site though, then you probably realize that it is not as easy as that because the delivery process consists of different steps. This is the reason why providing an accurate delivery schedule when customers make online checkouts is essential to receive customer approval and satisfaction.

Determine the transit time

Basically, transit time is the period between ordering and the arrival of the goods at the customer’s door. To accurately determine the transit time, you should include the time for order retrieval, transmittal, packing, and the shipping among others. Below are the things you need to consider for transit time:

Clock deadline ? this is the time of day by which the order must be received in order to meet a particular schedule.

Order retrieval ? this involves getting the order from the website to where you need to route them to the appropriate department for processing.

Order transmittal ? this is the time required for the transfer of information about the order. Usually, this will take several minutes if you have a central warehouse.

Packing ? the time it takes for your staff to get the ordered items and pack them for shipment. Although this process is relatively simple, it can become time-consuming if you have a high volume of orders.

Accounting ? the process of payment verification before the products are delivered.

Shipping time ? usually provided by the carrier such as UPS, and FedEx among others.

In the age of fast food, DSL, and Bluetooth, it is not surprising that customers are becoming more demanding than ever. They want products and services to be served instantly. If you are operating an ecommerce site though, then you probably realize that it is not as easy as that because the delivery process consists of different steps. This is the reason why providing an accurate delivery schedule when customers make online checkouts is essential to receive customer approval and satisfaction.

Determine the transit time

Basically, transit time is the period between ordering and the arrival of the goods at the customer’s door. To accurately determine the transit time, you should include the time for order retrieval, transmittal, packing, and the shipping among others. Below are the things you need to consider for transit time:

Clock deadline ? this is the time of day by which the order must be received in order to meet a particular schedule.

Order retrieval ? this involves getting the order from the website to where you need to route them to the appropriate department for processing.

Order transmittal ? this is the time required for the transfer of information about the order. Usually, this will take several minutes if you have a central warehouse.

Packing ? the time it takes for your staff to get the ordered items and pack them for shipment. Although this process is relatively simple, it can become time-consuming if you have a high volume of orders.

Accounting ? the process of payment verification before the products are delivered.

Shipping time ? usually provided by the carrier such as UPS, and FedEx among others.

Continue Reading

New Payment Processing Methods

Posted on 08. Apr, 2008 by Dave.

Take a closer look at the payment options of some of your favorite retailers and you will discover that they are using other payment options beyond Google Checkout and PayPal. Alternative payment options entice buyers who don’t have credit cards or who are wary about sharing their personal information online.

Bill Me Later

Consumers who want to extend their payment over a certain period of time, Bill Me Later ma be a good option because it allows consumer to pay on an installment basis. There are currently around 3 million consumers who are using this system and it is becoming increasingly popular today. Although only large retailers are using this system right now, this will soon change as more businessmen realize the potential of giving the consumer a “way to pay”.

Revolution Card

Revolution Card gives merchants a chance to give back to their customers because of its incredibly low processing fee. The 0.5% processing fee is certainly a far cry from the usual 2%-4% processing fee that consumers have to pay in the past; this in itself, is already an attractive enough benefit. And when you consider the fact that they also offer privacy protection by asking consumers for their PIN for every transaction, anyone will inevitably conclude that Revolution Card is definitely about to revolutionize how consumers pay for goods and services over the internet.

eBillme

For consumers who prefer to use their debit cards instead of their credit cards, eBillMe is the way to go. Debit is an incredibly strong trend both in traditional businesses and over e-commerce businesses. Currently, this service is still not available for small retailers but the company is developing a small business system which will be introduced later this year.

Take a closer look at the payment options of some of your favorite retailers and you will discover that they are using other payment options beyond Google Checkout and PayPal. Alternative payment options entice buyers who don’t have credit cards or who are wary about sharing their personal information online.

Bill Me Later

Consumers who want to extend their payment over a certain period of time, Bill Me Later ma be a good option because it allows consumer to pay on an installment basis. There are currently around 3 million consumers who are using this system and it is becoming increasingly popular today. Although only large retailers are using this system right now, this will soon change as more businessmen realize the potential of giving the consumer a “way to pay”.

Revolution Card

Revolution Card gives merchants a chance to give back to their customers because of its incredibly low processing fee. The 0.5% processing fee is certainly a far cry from the usual 2%-4% processing fee that consumers have to pay in the past; this in itself, is already an attractive enough benefit. And when you consider the fact that they also offer privacy protection by asking consumers for their PIN for every transaction, anyone will inevitably conclude that Revolution Card is definitely about to revolutionize how consumers pay for goods and services over the internet.

eBillme

For consumers who prefer to use their debit cards instead of their credit cards, eBillMe is the way to go. Debit is an incredibly strong trend both in traditional businesses and over e-commerce businesses. Currently, this service is still not available for small retailers but the company is developing a small business system which will be introduced later this year.

Continue Reading

Do You Support Tax on Online Earnings?

Posted on 07. Apr, 2008 by Dave.

Taxation is a highly debatable issue as far as e-commerce is concerned. Those who favor taxes will say that online businessmen definitely need to pay their due because they are putting brick-and-mortar businesses at a disadvantage. On the other hand, those who are against e-commerce taxation will argue that it is up to traditional businesses to take advantage of the opportunities presented by the World Wide Web; and in fact, many brick-and-mortar businesses have an online presence as well.

Also, people who are against tax on online earnings argue that taxes can put some online businesses at a disadvantage particularly because if one country regulates their tax laws, their competitors in another country will still enjoy the benefit of not paying the proper amount in taxes.

But the fact is, most people have no idea how they can pay the exact amount of tax from their online earnings even if they want to. If you are starting an e-commerce business, the Internet Tax Freedom Act which was authored by U.S. Senator Ron Wyden and House Policy Chairman Christopher Cox is a great resource that will help you determine how much tax you really need to pay.

There is always a misconception that an online business is tax-free. This is not so because similar to a brick-and-mortar business, you are also engaged in a legitimate business which needs to carry its share of the tax burden.

Taxation is a highly debatable issue as far as e-commerce is concerned. Those who favor taxes will say that online businessmen definitely need to pay their due because they are putting brick-and-mortar businesses at a disadvantage. On the other hand, those who are against e-commerce taxation will argue that it is up to traditional businesses to take advantage of the opportunities presented by the World Wide Web; and in fact, many brick-and-mortar businesses have an online presence as well.

Also, people who are against tax on online earnings argue that taxes can put some online businesses at a disadvantage particularly because if one country regulates their tax laws, their competitors in another country will still enjoy the benefit of not paying the proper amount in taxes.

But the fact is, most people have no idea how they can pay the exact amount of tax from their online earnings even if they want to. If you are starting an e-commerce business, the Internet Tax Freedom Act which was authored by U.S. Senator Ron Wyden and House Policy Chairman Christopher Cox is a great resource that will help you determine how much tax you really need to pay.

There is always a misconception that an online business is tax-free. This is not so because similar to a brick-and-mortar business, you are also engaged in a legitimate business which needs to carry its share of the tax burden.

Continue Reading

Legal Requirements of a Website

Posted on 05. Apr, 2008 by Dave.

It has been said countless times that a web owner should treat his online venture as a serious business undertaking. Being able to meet various legal requirements of setting up a website is essential in this case. Complying with internet laws and regulations is actually more simple than you think; most of the time, web owners are actually complying with the laws without even being aware of it. Basically, there are two legal aspects every web owner should meet: the business notices and the legal notices.

Business Notices:

The About Us Page ? this is important to let your visitors know about you and your company. You should include your name, the name of your company, and pictures if applicable. If you have other partners in the business, you should do the same for them.

The Contact Us Page ? at the very least, the contact us page should include your e-mail address. And if you have an offline office, you should include the physical establishment of your company. However, try not to disclose your home address and personal phone number on the website.

The Affiliate Program Page ? if you are using affiliate programs as a marketing method, you need to include a page wherein interested affiliates can look for more information. You need to describe your affiliate program, the payment terms, and the support affiliates can expect from your company.

Legal Notices:

Copyright ? basically, this is just the copyright information of your website which needs to be included on the webpage. Be sure to include the word “Copyright” and the copyright symbol.

Disclaimer ? this is the extent to which visitors can use the information available on your website. It should also state that your company will not shoulder any liability that may arise from using or downloading some information from the website.

Privacy Policy ? when you need to gather contact information about your consumer, you need to make a “privacy policy” stating the purpose of gathering their data and what you will do with the information you gather.

Terms of Service ? visitors should be informed about who is legally allowed to visit a particular website. You need to put an age statement as well.

It has been said countless times that a web owner should treat his online venture as a serious business undertaking. Being able to meet various legal requirements of setting up a website is essential in this case. Complying with internet laws and regulations is actually more simple than you think; most of the time, web owners are actually complying with the laws without even being aware of it. Basically, there are two legal aspects every web owner should meet: the business notices and the legal notices.

Business Notices:

The About Us Page ? this is important to let your visitors know about you and your company. You should include your name, the name of your company, and pictures if applicable. If you have other partners in the business, you should do the same for them.

The Contact Us Page ? at the very least, the contact us page should include your e-mail address. And if you have an offline office, you should include the physical establishment of your company. However, try not to disclose your home address and personal phone number on the website.

The Affiliate Program Page ? if you are using affiliate programs as a marketing method, you need to include a page wherein interested affiliates can look for more information. You need to describe your affiliate program, the payment terms, and the support affiliates can expect from your company.

Legal Notices:

Copyright ? basically, this is just the copyright information of your website which needs to be included on the webpage. Be sure to include the word “Copyright” and the copyright symbol.

Disclaimer ? this is the extent to which visitors can use the information available on your website. It should also state that your company will not shoulder any liability that may arise from using or downloading some information from the website.

Privacy Policy ? when you need to gather contact information about your consumer, you need to make a “privacy policy” stating the purpose of gathering their data and what you will do with the information you gather.

Terms of Service ? visitors should be informed about who is legally allowed to visit a particular website. You need to put an age statement as well.

Continue Reading