Archive for 'Advertising'
Free Website Package Giveaway
Posted on 19. Jun, 2009 by Dave.
Quick Giveaway – Free Package with products. Three websites with a product ready to go with resale rights.
I’m not going to use this so I thought I’d give it away.
There are 3 products in total, including videos, articles, ebooks, websites and full sales pages. The whole package is ok – good enough for you to giveaway or sell on eBay for $5 max.
Hopefully someone will put it to good use.
If anyone needs a hand with the package please leave a comment and I will help you to put it to good use. It also comes with CamStudio ready to help you make Videos. I’m just about to start doing them for YouTUBE.
Quick Giveaway – Free Package with products. Three websites with a product ready to go with resale rights.
I’m not going to use this so I thought I’d give it away.
There are 3 products in total, including videos, articles, ebooks, websites and full sales pages. The whole package is ok – good enough for you to giveaway or sell on eBay for $5 max.
Hopefully someone will put it to good use.
If anyone needs a hand with the package please leave a comment and I will help you to put it to good use. It also comes with CamStudio ready to help you make Videos. I’m just about to start doing them for YouTUBE.
Continue Reading
YouTube logo and Logo Downloads
Posted on 16. Jun, 2009 by Dave.
I love YouTubes logo so I though I would list places I use online for logo and banner ads.
You can find Find free logos online if you want you can download logos for Free at InstantLogo
I usually design them myself but here are some great places to get Free and paid logo and banner designs:
BannersMall with this link get 20% OFF Coupon (enter BM6 in checkout)
A decent banner is a must for anyway website, if you’re doing some banner advertising make sure to use one of these services as a good banner design makes all the difference.
I love YouTubes logo so I though I would list places I use online for logo and banner ads.
You can find Find free logos online if you want you can download logos for Free at InstantLogo
I usually design them myself but here are some great places to get Free and paid logo and banner designs:
BannersMall with this link get 20% OFF Coupon (enter BM6 in checkout)
A decent banner is a must for anyway website, if you’re doing some banner advertising make sure to use one of these services as a good banner design makes all the difference.
Continue Reading
Where the companies are paying you back
Posted on 23. Mar, 2009 by Roy.
Did you know that, a lot of (most of the) successful production houses run customer / consumer surveys before they finalize a script of a film! (There may be 5 to 10 story line ups to select the final version)
Did you know that, much before the film is released, a survey is run among a group of people to find out the weak points or the loopholes of the film! And it is very common that they altered the whole course of the film just because the audience did not like it.
Think about the music industry. Before releasing the first album of a new artist, a group of people (target listeners) listen to it. And believe it or not, the fate of the singer depends on the response from that group. The survey gets more importance than the critics.
And did you know how much money Apple spent in consumer surveys just to understand the requirements of the younger generation? They have spent millions of dollars just to understand the need before they even started to develop iPod. (Just a figure: Apple’s 2008 ad budget was $486 million; page 62)
These are all big stories. If you have friends in any survey house, just talk to them for a few minutes to know which product surveys that have done in last few months. You will definitely come across some names or product range that you have never imagined could be up for survey.
And more interestingly, companies pay the respondents for participating in the survey. They select people from their target consumer group and pay them for taking up the survey.
Google or any other big advertising companies track your online behavior to serve you the most appropriate ads. And these survey companies ask you about yourself first to find out if you belong to their target group or not and then they pay you for the surveys.
Most of the survey companies have their own database of people for different product categories. And a lot of people enroll their names in those companies to get a chance to participate in the surveys and earn some extra money and sometimes an opportunity to use a brand new product at the cost of providing feedback. Some big mobile companies use their own staff to test new models.
The end note is that, “survey” is multi-trillion dollar industry and you are a part of it.
BTW, how do you find out what your target audience needs?
Did you know that, a lot of (most of the) successful production houses run customer / consumer surveys before they finalize a script of a film! (There may be 5 to 10 story line ups to select the final version)
Did you know that, much before the film is released, a survey is run among a group of people to find out the weak points or the loopholes of the film! And it is very common that they altered the whole course of the film just because the audience did not like it.
Think about the music industry. Before releasing the first album of a new artist, a group of people (target listeners) listen to it. And believe it or not, the fate of the singer depends on the response from that group. The survey gets more importance than the critics.
And did you know how much money Apple spent in consumer surveys just to understand the requirements of the younger generation? They have spent millions of dollars just to understand the need before they even started to develop iPod. (Just a figure: Apple’s 2008 ad budget was $486 million; page 62)
These are all big stories. If you have friends in any survey house, just talk to them for a few minutes to know which product surveys that have done in last few months. You will definitely come across some names or product range that you have never imagined could be up for survey.
And more interestingly, companies pay the respondents for participating in the survey. They select people from their target consumer group and pay them for taking up the survey.
Google or any other big advertising companies track your online behavior to serve you the most appropriate ads. And these survey companies ask you about yourself first to find out if you belong to their target group or not and then they pay you for the surveys.
Most of the survey companies have their own database of people for different product categories. And a lot of people enroll their names in those companies to get a chance to participate in the surveys and earn some extra money and sometimes an opportunity to use a brand new product at the cost of providing feedback. Some big mobile companies use their own staff to test new models.
The end note is that, “survey” is multi-trillion dollar industry and you are a part of it.
BTW, how do you find out what your target audience needs?
Continue Reading
Buzz marketing ? reaching them via peers
Posted on 10. Nov, 2008 by Roy.
Do you watch television shows? Even if you don’t, your target audience might be watching TV shows. Am I asking you to advertise on television? Oops – no; I am not asking you to do anything like this unless you have enough money and a proper reason to invest.
Advertising trends are changing very fast. Advertisers and marketers know very well that you simply flee away to another channel as soon as you see that an advertisement is popping in.
To add to this, I feel, people expect different things from web. For example, you cannot click on an advertisement in Television to get more information and thus you do not expect to do it either. However, in the web, the viewer would simply click on the link to get more information or to buy the product. This example may seem very funny and common but perhaps this is the most important advantage of web. People have already grown apathy towards direct advertisements promoted in televisions but they are yet to get such apathy about online advertisements (I exclude forced pop ups).
Why am I telling all these? A recent U.S. study found that two-thirds of all consumer goods sales are now directly influenced by word-of-mouth. Some big companies like Adidas are trying to capitalize on that. And sometimes they call it buzz marketing – a below the line advertisement plan.
So, what exactly is buzz marketing in real world?
The model is simple – they try to capture some of the opinion builders or leaders from smaller groups like a football team captain and offer them free samples to use. They love to show it off in different occasions as a proud possession and eventually influence others to get one. And the return on investment as those companies recorded is much higher than the returns from traditional advertisements. There are some big agencies that gather such people and execute the buzz marketing plans.
We also do the same thing in web. Don’t you think social network marketing is just an online version of these sorts of Buzz marketing?
Do you watch television shows? Even if you don’t, your target audience might be watching TV shows. Am I asking you to advertise on television? Oops – no; I am not asking you to do anything like this unless you have enough money and a proper reason to invest.
Advertising trends are changing very fast. Advertisers and marketers know very well that you simply flee away to another channel as soon as you see that an advertisement is popping in.
To add to this, I feel, people expect different things from web. For example, you cannot click on an advertisement in Television to get more information and thus you do not expect to do it either. However, in the web, the viewer would simply click on the link to get more information or to buy the product. This example may seem very funny and common but perhaps this is the most important advantage of web. People have already grown apathy towards direct advertisements promoted in televisions but they are yet to get such apathy about online advertisements (I exclude forced pop ups).
Why am I telling all these? A recent U.S. study found that two-thirds of all consumer goods sales are now directly influenced by word-of-mouth. Some big companies like Adidas are trying to capitalize on that. And sometimes they call it buzz marketing – a below the line advertisement plan.
So, what exactly is buzz marketing in real world?
The model is simple – they try to capture some of the opinion builders or leaders from smaller groups like a football team captain and offer them free samples to use. They love to show it off in different occasions as a proud possession and eventually influence others to get one. And the return on investment as those companies recorded is much higher than the returns from traditional advertisements. There are some big agencies that gather such people and execute the buzz marketing plans.
We also do the same thing in web. Don’t you think social network marketing is just an online version of these sorts of Buzz marketing?
Continue Reading
NBB Introduces Marketplace for Better Business
Posted on 14. Oct, 2008 by Roy.
Did you notice the new link in the header section of NBB?
We are pleased to announce the new marketplace at Net Business Blog.
We are pleased to hand it over to thousands of dedicated NBB readers.
What you can do here?
Contact prospective buyers or sellers who are interested to buy or sell premium or established websites or blogs. (This can be a great opportunity to get the best price for your web property.) You can participate in Premium domain name auction and classifieds – be a part of the really big domain buying and selling industry. To add to these, you can also advertise your services or products like domain hosting or templates or content etc.
What else?
The marketplace is still in the development phase. We want our readers to decide what they want. We are simply offering a platform for you to make more money by directly trading with the target market. Just tell us, what you want to have there – we are listening to you.
What else is there for you?
The early adopter’s advantage: a new community depends on early adopters to keep the board running. This is true. At the same time, the early adopters earn trust and brand value once the board is full of running visitors. And as this is almost a direct trading marketplace, you get exposure to real world where web properties really matter. And we hope that this place will soon be filled with serious webmasters and bloggers like you.
(We have something more for the early adopters… wait for the next update…).
If you want to earn some extra money, join our affiliate network and earn money by promoting this marketplace in your network.
What else? Join the marketplace and start real business.
Did you notice the new link in the header section of NBB?
We are pleased to announce the new marketplace at Net Business Blog.
We are pleased to hand it over to thousands of dedicated NBB readers.
What you can do here?
Contact prospective buyers or sellers who are interested to buy or sell premium or established websites or blogs. (This can be a great opportunity to get the best price for your web property.) You can participate in Premium domain name auction and classifieds – be a part of the really big domain buying and selling industry. To add to these, you can also advertise your services or products like domain hosting or templates or content etc.
What else?
The marketplace is still in the development phase. We want our readers to decide what they want. We are simply offering a platform for you to make more money by directly trading with the target market. Just tell us, what you want to have there – we are listening to you.
What else is there for you?
The early adopter’s advantage: a new community depends on early adopters to keep the board running. This is true. At the same time, the early adopters earn trust and brand value once the board is full of running visitors. And as this is almost a direct trading marketplace, you get exposure to real world where web properties really matter. And we hope that this place will soon be filled with serious webmasters and bloggers like you.
(We have something more for the early adopters… wait for the next update…).
If you want to earn some extra money, join our affiliate network and earn money by promoting this marketplace in your network.
What else? Join the marketplace and start real business.
Continue Reading
Seth Promoting Click Fraud ? Really?
Posted on 27. Aug, 2008 by Roy.
I have always been a big fan of Seth Godin (I have written it a few times in this blog).Why I like him so much?
The primary reason is – he is an idea man – he can think – he can add new perspective to a common story. And if you are smart enough, you can learn a lot from those interpretations.
In last couple of posts I have been talking about recent changes in online advertisement industry – mainly in the communication pattern. For example, you can take a look at these posts. What do you think? Did I write those posts just to share some information on recent changes?
Of course not! I was very excited the way things are changing in online advertising world. Advertisements are no longer viewed as a link where someone clicked by chance and without knowing it to be an advertisement.
Thus when Seth wrote the post titled “Ads are the new online tip jar“, I did not find anything special about that. I just took it like – the way online advertising is changing, Google AdSense is turning out to be a tip jar.
However, things were not so simple – a lot of people took that post word for word and started blaming Seth for promoting click fraud. Things turned so worst that Seth had to come out with a new post along with comment in another blog (read the first comment) to rescue his image.
What do you think guys?
Do you really think Seth just made a stupid comment?
Do you really think Seth was supporting click fraud?
Do you think advertisers should concentrate on product selling or brand development?
I have always been a big fan of Seth Godin (I have written it a few times in this blog).Why I like him so much?
The primary reason is – he is an idea man – he can think – he can add new perspective to a common story. And if you are smart enough, you can learn a lot from those interpretations.
In last couple of posts I have been talking about recent changes in online advertisement industry – mainly in the communication pattern. For example, you can take a look at these posts. What do you think? Did I write those posts just to share some information on recent changes?
Of course not! I was very excited the way things are changing in online advertising world. Advertisements are no longer viewed as a link where someone clicked by chance and without knowing it to be an advertisement.
Thus when Seth wrote the post titled “Ads are the new online tip jar“, I did not find anything special about that. I just took it like – the way online advertising is changing, Google AdSense is turning out to be a tip jar.
However, things were not so simple – a lot of people took that post word for word and started blaming Seth for promoting click fraud. Things turned so worst that Seth had to come out with a new post along with comment in another blog (read the first comment) to rescue his image.
What do you think guys?
Do you really think Seth just made a stupid comment?
Do you really think Seth was supporting click fraud?
Do you think advertisers should concentrate on product selling or brand development?
Continue Reading
Facebook?s Engagement Ads ? Another Step towards Better User Interactivity.
Posted on 25. Aug, 2008 by Roy.
Do you remember the post I wrote a couple of days back – titled “Platform-A’s Goowy widget-based advertising tool, AdSense ads and User Interactivity“! If you are yet to read that post, I would request you to take a look.
Anyways, we have another major shift in online advertising. A popular advertising magazine has just published a new story titled Facebook Tries New Ad Formats (Social network aims to friend more brands within site structure) that says that Facebook is testing new advertisement format called “Engagement Ads” in their own network. However, at present, this ad format is open to a few brands only.
You can also read the story at cnet “Facebook’s ‘Engagement Ads’ tests the waters” and Jeremiah Owyang’s blog titled “What Facebook’s New ?Engagement Advertising’ Means to Brands“.
However, the most exciting thing about this shift (from traditional text and image based advertising) is that, it has tried to develop an interactive advertisement format in sync with the ambiance of the website – social network and word of mouth marketing.
What happens there?
Visitors can write comments on the advertisement, endorse the brand and share it with their friends in micro networks (smaller groups inside Facebook). It is almost like associating a human being with a brand (you become the brand ambassador of a product you like). Don’t we do the same thing in real life when we were an expensive brand and show it off in our friend circle!
More importantly, the visitor will not be redirected to another website to interact with the brand – this would act just like another widget in your page. Moreover, what can be a better place but one of the biggest social networks in the web (Facebook) to try such things!
In theory, there are high chances that this ad would become successful. More importantly, the brands would get more exposure with these sorts of ads rather than direct selling. What happens when someone publishes his or her Amazon Wishlist! It does not remain just another product in the market – he or she is also endorsing the brand in close network (visitors of the wishlist).
Tim Kendall, Facebook’s Director of Monetization said that they tried to build “ad products that users can interact with in the same way they do with other things on our site.”
Let’s wait and watch if Facebook can make enough money out of it or not.
Do you remember the post I wrote a couple of days back – titled “Platform-A’s Goowy widget-based advertising tool, AdSense ads and User Interactivity“! If you are yet to read that post, I would request you to take a look.
Anyways, we have another major shift in online advertising. A popular advertising magazine has just published a new story titled Facebook Tries New Ad Formats (Social network aims to friend more brands within site structure) that says that Facebook is testing new advertisement format called “Engagement Ads” in their own network. However, at present, this ad format is open to a few brands only.
You can also read the story at cnet “Facebook’s ‘Engagement Ads’ tests the waters” and Jeremiah Owyang’s blog titled “What Facebook’s New ?Engagement Advertising’ Means to Brands“.
However, the most exciting thing about this shift (from traditional text and image based advertising) is that, it has tried to develop an interactive advertisement format in sync with the ambiance of the website – social network and word of mouth marketing.
What happens there?
Visitors can write comments on the advertisement, endorse the brand and share it with their friends in micro networks (smaller groups inside Facebook). It is almost like associating a human being with a brand (you become the brand ambassador of a product you like). Don’t we do the same thing in real life when we were an expensive brand and show it off in our friend circle!
More importantly, the visitor will not be redirected to another website to interact with the brand – this would act just like another widget in your page. Moreover, what can be a better place but one of the biggest social networks in the web (Facebook) to try such things!
In theory, there are high chances that this ad would become successful. More importantly, the brands would get more exposure with these sorts of ads rather than direct selling. What happens when someone publishes his or her Amazon Wishlist! It does not remain just another product in the market – he or she is also endorsing the brand in close network (visitors of the wishlist).
Tim Kendall, Facebook’s Director of Monetization said that they tried to build “ad products that users can interact with in the same way they do with other things on our site.”
Let’s wait and watch if Facebook can make enough money out of it or not.
Continue Reading
How not to create hype in the market
Posted on 24. Aug, 2008 by Roy.
- “Tried to play a video, got message “This video does not support iPhone.” Isn’t it the other way around?“
- “so, everyday I get closer to getting th iphone. And every day I hear more complaints. Still want the nokia n96“
- “Last night I dreamed that my iPhone broke in half in my pocket.“
- “AAARRGGH something just broke ok my iPhone!“
- “I find it hard to beleve that the iPhone can play super monkey ball but can’t handle 3000 contacts.“
- “How do u do a print screen of ur iPhone?“
- “Yes iphone, I want to typen”ur”! Stop changing it to “I’d” or “it”. And I want to say “u”. Stop making it to “I”!“
- “I’m updating my iPhone software. The upgrade is 248 MB. Is Apple taking “How to Bloat Code” lessons from Microsoft?“
Ok, these are some random twits on iPhone by real people from around the world. There had been lots of good comments too but I found these to be more in line with the content of this post.
I just read this story on how “iPhone Poland Launch Used Lines of Actors to Hide Weak Demand“.
Seth has already declared that all marketers are liars. They are famous to try every possible way to make the most out of an opportunity via ads, paid reviews, manipulated hypes etc. However, does it really help in the long run? Can a manipulated “need” sustain itself for long?
Hype is good but it is also important to think about how you create that hype. If iPhone is not getting enough popularity in Poland, there should be some reasons – making “lines of hired actors” – does not solve the problem. Again, something that is very popular in USA should not necessarily create the same buzz in another country.
Moreover, what happens when people come to know about the manipulation? Read these twits to get some reactions.
Same rule applies to online business. Be careful.
- “Tried to play a video, got message “This video does not support iPhone.” Isn’t it the other way around?“
- “so, everyday I get closer to getting th iphone. And every day I hear more complaints. Still want the nokia n96“
- “Last night I dreamed that my iPhone broke in half in my pocket.“
- “AAARRGGH something just broke ok my iPhone!“
- “I find it hard to beleve that the iPhone can play super monkey ball but can’t handle 3000 contacts.“
- “How do u do a print screen of ur iPhone?“
- “Yes iphone, I want to typen”ur”! Stop changing it to “I’d” or “it”. And I want to say “u”. Stop making it to “I”!“
- “I’m updating my iPhone software. The upgrade is 248 MB. Is Apple taking “How to Bloat Code” lessons from Microsoft?“
Ok, these are some random twits on iPhone by real people from around the world. There had been lots of good comments too but I found these to be more in line with the content of this post.
I just read this story on how “iPhone Poland Launch Used Lines of Actors to Hide Weak Demand“.
Seth has already declared that all marketers are liars. They are famous to try every possible way to make the most out of an opportunity via ads, paid reviews, manipulated hypes etc. However, does it really help in the long run? Can a manipulated “need” sustain itself for long?
Hype is good but it is also important to think about how you create that hype. If iPhone is not getting enough popularity in Poland, there should be some reasons – making “lines of hired actors” – does not solve the problem. Again, something that is very popular in USA should not necessarily create the same buzz in another country.
Moreover, what happens when people come to know about the manipulation? Read these twits to get some reactions.
Same rule applies to online business. Be careful.
Continue Reading
22 paid review networks for bloggers to earn money online
Posted on 18. Aug, 2008 by Roy.
What Google thinks about paid reviews (almost similar to selling links) is a different issue but this is one of the best ways to monetize your blog. There is no doubt about that.
What does it have for the advertisers?
- You can create a buzz easily around your product in the blogosphere.
- Buzz helps you in brand development.
- You create the buzz within a very short period (just think about how some of the renowned bloggers are promoting a premium WordPress Theme recently – don’t know if those are paid promotions or not but as soon as they started talking about the theme – it moved beyond any ordinary row of WP themes).
- You get great quality and content based one way links (targeted) to your website
What does Bloggers get?
- Easy money by writing a review
Some Problem Areas:
- In most of such paid review networks, advertisers restrict the bloggers to write only good things (positive review) about their product or website. Thus, the website owners miss out valuable comments from a blogger that could help to improve the product. I understand that there is a chance of negative marketing but if you directly communicate with a niche blogger, he or she may guide you before publishing the actual post. There comments are worth more than the link or buzz you get.
- Advertisers usually ask not to disclose that it is a paid review. They often say that, their competitors would be aware of their marketing tactics if the blogger disclosed it as a paid review. In addition, relatively smaller bloggers cannot argue with the advertisers and eventually deceive their readers by not disclosing the nature of the post.
- Advertisers often want a certain number of links (normally 3 links with targeted anchor text) from the blog post. However, in most of the cases all these three links point to the same URL with different or similar anchor texts. This is simply wastage of opportunities. I would recommend the advertiser to ask for one targeted link and two general links to other pages of the website along with three or four other links to trusted and non-profit sites like Wikipedia. This would make things more natural from Search Engine’s perspective.
- Allow the bloggers enough space to talk. Ask them to write freely – if necessary preview the post that the blogger is planning to publish. This would help you a lot to develop the product.
Here are 22 paid blog review networks to check out: (this is simply a list and we do not endorse anyone)
- Pay Per Post
- Buy Blog Reviews
- Bloggers Review
- Smorty
- Blogsvertise
- Review Me
- Sponsored Reviews
- Social Spark
- Blogpayz
- Blogger Wave
- Blogto Profit
- Link Worth.com
- Pay u 2 Blog
- Bloggertizer
- Blogitive
- Blogging Ads
- In Blog Ads
- Loud Launch
- Rewarding Reviews
- Contextual v7n
- Linky Love Army
- Creative Weblogging
What Google thinks about paid reviews (almost similar to selling links) is a different issue but this is one of the best ways to monetize your blog. There is no doubt about that.
What does it have for the advertisers?
- You can create a buzz easily around your product in the blogosphere.
- Buzz helps you in brand development.
- You create the buzz within a very short period (just think about how some of the renowned bloggers are promoting a premium WordPress Theme recently – don’t know if those are paid promotions or not but as soon as they started talking about the theme – it moved beyond any ordinary row of WP themes).
- You get great quality and content based one way links (targeted) to your website
What does Bloggers get?
- Easy money by writing a review
Some Problem Areas:
- In most of such paid review networks, advertisers restrict the bloggers to write only good things (positive review) about their product or website. Thus, the website owners miss out valuable comments from a blogger that could help to improve the product. I understand that there is a chance of negative marketing but if you directly communicate with a niche blogger, he or she may guide you before publishing the actual post. There comments are worth more than the link or buzz you get.
- Advertisers usually ask not to disclose that it is a paid review. They often say that, their competitors would be aware of their marketing tactics if the blogger disclosed it as a paid review. In addition, relatively smaller bloggers cannot argue with the advertisers and eventually deceive their readers by not disclosing the nature of the post.
- Advertisers often want a certain number of links (normally 3 links with targeted anchor text) from the blog post. However, in most of the cases all these three links point to the same URL with different or similar anchor texts. This is simply wastage of opportunities. I would recommend the advertiser to ask for one targeted link and two general links to other pages of the website along with three or four other links to trusted and non-profit sites like Wikipedia. This would make things more natural from Search Engine’s perspective.
- Allow the bloggers enough space to talk. Ask them to write freely – if necessary preview the post that the blogger is planning to publish. This would help you a lot to develop the product.
Here are 22 paid blog review networks to check out: (this is simply a list and we do not endorse anyone)
- Pay Per Post
- Buy Blog Reviews
- Bloggers Review
- Smorty
- Blogsvertise
- Review Me
- Sponsored Reviews
- Social Spark
- Blogpayz
- Blogger Wave
- Blogto Profit
- Link Worth.com
- Pay u 2 Blog
- Bloggertizer
- Blogitive
- Blogging Ads
- In Blog Ads
- Loud Launch
- Rewarding Reviews
- Contextual v7n
- Linky Love Army
- Creative Weblogging
Continue Reading
Platform-A?s Goowy widget-based advertising tool, AdSense ads and User Interactivity
Posted on 12. Aug, 2008 by Roy.
Perhaps all of you got this news: AOL’s Platform-A announces Goowy widget-based advertising tool.
That is undoubtedly a cool idea and perhaps a major shift in online advertising. Time will say if this concept will survive or not, but the idea is cool. You can find a widget here.
If you take a closer look at the pattern or the core idea, you will see that to a high extent it is the next step to Goggle AdSense ads.
A few days back I wrote a post titled “How do you use Google AdSense?” where I was talking about the use of two arrows in the AdSense ads. This step actually started the trend of direct user interactivity with the advertisement content. Thus in this pattern, the target audience is supposed to click on the link for more related ads.
I missed one point out there: Google does not declare what those arrows (they could simply add some text like – ?click for more related ads’ beside those arrows)! Does Google think that general people are web-educated enough to understand what those arrows are? I do not think that general people are educated enough – I would rather say that general people discover the function by clicking on them.
Anyways, it actually started a new era in the advertiser and audience interaction pattern. Platform-A’s “Goowy widget-based advertising tool” is just the next generation advertisement, developed on that simple pattern, where the audience is invited to interact with the advertisement.
However, why should I copy such a widget into my website or blog even after knowing that it is an advertisement that would generate money for somebody else?
To add to it, if I do it unknowingly, I am actually cheated by a well-reputed company named AOL.
Perhaps all of you got this news: AOL’s Platform-A announces Goowy widget-based advertising tool.
That is undoubtedly a cool idea and perhaps a major shift in online advertising. Time will say if this concept will survive or not, but the idea is cool. You can find a widget here.
If you take a closer look at the pattern or the core idea, you will see that to a high extent it is the next step to Goggle AdSense ads.
A few days back I wrote a post titled “How do you use Google AdSense?” where I was talking about the use of two arrows in the AdSense ads. This step actually started the trend of direct user interactivity with the advertisement content. Thus in this pattern, the target audience is supposed to click on the link for more related ads.
I missed one point out there: Google does not declare what those arrows (they could simply add some text like – ?click for more related ads’ beside those arrows)! Does Google think that general people are web-educated enough to understand what those arrows are? I do not think that general people are educated enough – I would rather say that general people discover the function by clicking on them.
Anyways, it actually started a new era in the advertiser and audience interaction pattern. Platform-A’s “Goowy widget-based advertising tool” is just the next generation advertisement, developed on that simple pattern, where the audience is invited to interact with the advertisement.
However, why should I copy such a widget into my website or blog even after knowing that it is an advertisement that would generate money for somebody else?
To add to it, if I do it unknowingly, I am actually cheated by a well-reputed company named AOL.
















































