Being the First to Do Something is a Huge Advantage

Aaron Wall is one of the most popular SEO bloggers. His Alexa rank is under 2,000. He writes:

If you think about the success of this site, much of it is due to being one of the first bloggers covering SEO stuff. Start a blog about SEO today and it would be much harder to gain traction. I also was one of the first SEOs to make publicly available extensions for modifying search results and aggregating data via widgets.

Too many people are starting sites in markets that are very saturated. There’s nothing inherently wrong with that. But realize that you are making it more difficult for yourself to make money.

Yes, being passionate about your niche is important. However, if you’re passionate about multiple niches, pick the one that’s less saturated and competitive. Also, you can develop a passion for less saturated niches. This takes getting out of your comfort zone and having a teachable attitude.

So, find a niche that’s small but growing and be one of the first to cover it.

Or be one of the first to do something that provides great value for your niche. For example, many niches don’t have a top 100 blogs list. Create one for your niche and you’ll get links, traffic, and excellent branding.

How will you create a first-mover advantage for your site?