Bad Press Helps You If You Have A Quality Product
Posted on October 19, 2007 by
Adie 
Advertising, Promotion 
6 Comments
If you’re anything like me, you don’t like bad press. I don’t like being publicly criticized and you probably don’t like it either. However, Shoemoney has an interesting post that made me think differently about bad press.
He says that if you have a quality product, you should actually welcome bad press. The people who criticize and badmouth you are giving you free promotion and publicity. And people will visit your site through the bad press to see if your product is really bad. But since your product is quality, many of those people will end up buying your product. Shoemoney writes:
I will tell you right now every time I stumble across a “sucks website” for a site or product I have or am affiliated with then lookup the statistics I will always find the conversion goals for that site to be higher than pay per click and general type-in traffic.
Shoemoney gives an example with Blogrush. If you follow the make money online niche, you’ve seen the bad press about Blogrush. Shoemoney writes:
I recently talked to John Reese the founder of blogrush and he confirmed what I thought. Many NEW visitors who had never heard of blogrush before now were being driven to his site by these blogrushsucks sites. AND when these new visitors went to his site they made a choice for them self that it was worth trying and implemented it.
So, what’s the lesson to be learned? Focus on developing a quality product and don’t be fazed by criticism. Your quality product will turn your bad press into good publicity. People will visit your site and make up their own minds about the quality of your product.
How do you handle bad press?
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And why would someone write a bad press for a quality product?
It’s impossible to please everyone even if you have a quality product. And sometimes the people that aren’t pleased with your product will write about it.
Oh well in that case yes, but that would be a proportion of what 1% of all the press. Almost invisible I would say.
Anyway yeah, it is very possible that someone gets a bad press release only because he is not liked among the others. Personally I have nothing against John Reese but I was honestly fed up with all the errors that blogrush had and all those “Shocking news” “Shocking improvements” after all, the shocked one was me from all those shocking but not working improvements.
Apart that, I am not a big fan of the overall system of BlogRush, used it for couple days but removed it before the I was able to receive more shocking news.
Yeah, the overdoing of hype seems to be a normal thing in any internet marketing product launch.
I love bad press and promote it on a daily basis. Some people just don’t understand though and start freaking out about it :)
Every press is wellcome.
Do you ever see any positive press for Cocacola?