Are you focused enough with your Blog or Website?

In my last post, I was discussing about the habits of using widgets in a blog. That post has nothing to do with this post as far as topic is concerned. So why am I mentioning that post here!

In that post, I was talking about staying focused with your blog or website. While developing a new website from scratch, good SEOs and marketers try to focus on a single topic or a single purpose at a time for each page. Though there might different options or possibilities, the focus should be into a single solution. This helps you to navigate your visitors in a better way.

When you offer many options, there are high chances that the visitor would get confused. It is always better to provide the visitor just what he or she has been looking for.

Just think about Google’s Homepage. As soon as you get in there – you know their focal point – search. They could easily make it a something like an iGoogle page by adding all the products they had – but they did not. On the contrary, they added a ?more’ button for other services.

I know what you are thinking – what about Yahoo! The Yahoo home page is more of a news portal than just a search engine. They have a different page to offer the search services and undoubtedly, Yahoo’s search page is more focused than Google’s Home page.

What about Twitter?

Twitter’s search solution is taking the PR and marketing industry by storm. This has become a great hit in no time. However, they did not incorporate the search option in the main site. They do not even have a link to the search page from the home page. Are they loosing any traffic to the search page for not having any link in the home page?

I don’t think so – the target audience for both the services are different. And more importantly, though the Twitter search engine is located in the same domain, they are developing it as a distinctly different product for a different set of crowd. I don’t think that the search engine would have got such a mileage if they did not promote it as a different product or if they had just added a search option into the Homepage.

Twitter has done a great job by identifying a product. What about you?