Are blogs SEO friendly by Nature?

There is a common saying that search engines love blogs as they are always full of fresh content (updated frequently).

Undoubtedly this is a good point. Frequent updates also make search bots to revisit your blog frequently. But does it have any negative effect?

Yes there are some problems ? the very nature of a blog makes it tough to optimize around specific keywords. Just think about the basic on-page optimization concept ? keyword density. As your blog home page is updated regularly with new posts, it is tough to maintain keyword density.

And when you start publishing opinion posts, it is very tough to stick to a specific keyword group. More importantly, blog posts are fundamentally different from regular webpage content and people have different expectations from these two formats. And thus you cannot always be too accurate about keyword positioning or density.

Some people say that tags and categories make up for keyword density. But if you start publishing full posts in the home page, there are high chances that keywords in tags and categories will fall short to optimize the whole blog around specific keyword group (unless you are focusing on active link building).

If you say search engines love blogs because they are updated frequently, tell me one more thing ? what does the word ?update? mean?

If I am rewriting the content of a static webpage or making small changes now and then, doesn?t it mean that I am updating that page frequently? And at the same time, a static webpage gives me the opportunity to maintain healthy keyword density. Do not forget that in case of blogs, we are actually publishing different pages (posts) rather than updating a single page.

And why should I bother about the frequency of search engine crawling, if it does not help me to stay focused with specific keyword group.

What do you think?

Does regular update make it tough to optimize a blog around specific keyword group?