NetBusinessBlog

And you thought content writing is all about playing with Keywords

Posted on 17. Jul, 2008 by Roy in Business

We often say that being simple is not so simple unless you are simple by nature or by chance. And look at this sentence – to define simplicity and to be politically correct, I have made the whole sentence and the idea more complex.

Anyways, as it is not simple to be simple, so it is not at all simple to write for general people.

What was the last time you discussed with your content writer about your target market – what they do, how they live, what they eat, blab, blab, blab!

Whenever, we say “general people”, the very first thing that comes to our mind is a crowd and a unified entity; something like – a lot of people coming out of a tube – or a group of cowboys running on horses in Wild Wild West.

And more importantly – they are faceless.

Things do not happen like this when you deal with your customers in your business outlet. You can guess a lot about the person from his or her approach, dress, accent etc. when you interact with them directly. And good salesmen offer a customized solution to each prospective client and eventually close the deal.

Do they really utter the same sentences every time (I would like to exclude the opening speech of a telesales)? They don’t – though they have a similar line of action or a pattern.

And this approach outlines the success story of a good salesman.

Now, it is not possible to cater to each and every prospective customer of your website with unique and custom made content. Even dynamic websites can only change content depending on some “not so social” data. And raw data are not good enough to offer any customized solution.

How do you deal with this problem? How do you prepare your content when you are directly selling a tangible product!

One of the best ways is to talk to the direct market representatives or telesales people. They know the market better than the marketing manager as they deal with the clients directly and they are close to the problem. The manager can only provide you some raw data and fact sheets. But those people know what the target audience really wants and what satisfies them.

If you are not ready to go through this process, just prepare your content like a newspaper report and let the visitors do what ever they wish. Or follow the pattern of speech of those direct marketers of that product.

And you thought content writing is all about playing with Keywords.

Tags: content writing, seo