A few quick updates on recession marketing and affiliate marketing

Posted on 08. Nov, 2008 by Roy in Business

On recession marketing:

In last couple of posts, I have been talking a lot about investing a part of what you have saved to promote your online business even in this economic downturn. You can visit this site (Financial Times) for some interesting findings.

FT’s research finds out something like this:

“In every recession of the past 90 years…the businesses who increase their advertising spend are the ones who survive the tough times and thrive afterwards.”

If you still have any doubt, read this post: Nine Web 2.0 Startups Beating The Odds in a Down Economy (published by CIO).

On affiliate marketing:

Do not forget to read the point number 2 at seomoz post “6 Lessons from the Search Engineers at SMX East” on affiliate links that points out that “in no uncertain terms, that if affiliate links came from valuable, relevant, trust-worthy sources – bloggers endorsing a product, affiliates of high quality, etc. – they would be counted in link algorithms.” This remark was made by Sean Suchter of Yahoo and the statement was supported by other search engine representatives. And it does not matter if you use no-follow or not. Didn’t you know that already! (It is only confirmed now. So get your commission ready and get more bloggers interested in your money!)

And, if you have any doubt about the power of social networking, do not forget to read these two posts at Fast Company: “How Social Media Got Out the Vote” and “Are Employees Twittering Away Productivity?”

The quickest update: did you notice a new link in the top navigation bar at NBB? We already have 17 members (wow – that’s a good start to have) – who is next?