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Attention is king.

One of the thing I’ve realized as an online marketer: the internet is super crowded. Unless you’re in an obscure niche, there are going to be many strong competing sites in your niche.

Much of the global online traffic comes from Google, but there are only 10 spots on the front page of Google. That’s not a lot of spots compared to all the sites in a given niche.

And the saturation of commercial sites will only get worse.

The general public will get more online savvy. And many people will find out about the low barrier of entry in online business and build their own commercial sites.

Offline-based businesses are still not using the internet optimally. This will change as business owners realize the profit potential of directing more resources to the online portion of their business.

Getting noticed is the name of the game. If you don’t capture attention, you’ll get lost in the crowd. Not only that, but you need to keep your readers’ attention for the long term or you’ll get ignored because the next fad will overshadow your site.

So, what can you do to grab attention and be remembered for the long term?

I just listened to an interview with Dan Heath. He’s the co-author of an excellent business book called Made To Stick: Why Some Ideas Thrive and Others Die.

In this book, Dan and his brother Chip (the other author) talk about 6 principles that can definitely help sites:

• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Story

These principles form the acrostic SUCCES. And in the next couple of days, I’ll talk about each of the principles along with examples. Stay tuned.

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