Building links is one of the most difficult tasks a web owner has to do for his marketing endeavor. This is because unless he has enough financial resources to reward those who will link to him, he is almost entirely dependent on the goodwill of others. Other factors that make it hard for a web owner include:

Reputation ? it is important for a company to have a good or well-known reputation in their niche in order to attract the best links. Usually, “free” links are given to the best companies and it is hard for a company to achieve the top spot in the reputation game.

Limited opportunities ? niche companies have a limited number of targets. And when you take away competitor websites and dead sites, this number further shrinks down.

Unwilling web owners ? any web owner who knows something about search engines is aware that links is important. For this reason, they are hesitant to link to other websites. The attitude of “Why should I give him a link?” is widely prevalent everywhere in the web. It is important for you to provide accurate and up-to-date information that

Static websites ? a lot of websites are static “brochures” that don?t link to anything new. Also, these static websites don?t usually link to other pages except when it’s from a links page.