3 Online Brand Monitoring Tools
Posted on April 12, 2008 by
Adie 
Online Branding 
6 Comments
Not all online businesses can afford to pay for brand monitoring services. So it is a good thing that there are free ways that enables you to monitor your brand and online reputation on the internet. But why exactly is online brand monitoring important for your business? Well, because of the popularity of Web 2.0 these days, people are relying more on what other people have to say.
When a distraught consumer complains about your business; a single blog post can cause a great damage to your brand especially if the blog is popular. Take note that if this particular blog posts is linked to other blogs and websites, more people will begin to associate negative connotations with your brand. But the opposite is also true because brand monitoring can help you know about positive feedbacks so you can replicate your success. Below are some of the free tools that an online marketer can use for brand monitoring:
Google Alerts – you can set this up for your business. Google will send an email whenever a press release, blog post, or any other kind of document uses the keywords you specified.
Omgili – Omgili is actually a search engine that focuses on discussion boards and other consumer content.
Server Logs – consumers who are angry or delighted by your business will usually link to your website. When you look at your web analytics, you will find uncharacteristic sources of traffic from these sites.
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Recovering from negative publicity can be daunting. As an entrepreneur I have found that prevention is the best way to go. Developing a ‘outstanding’ relationship with customers, vendors, and your industry can cut off problems before they start.
And don’t forget about http://www.boardreader.com - that’s a very useful site for picking up on discussions as well.
Enjoy,
Barbara
Pfff Boardreader is a spam site - it’s full of ads and you can tell the difference between a Google Ad (I am sure its against their TOS) and Kontera Ads and some other inner linking for the SEO. I never come near this site…
Anyway Blogpulse.com is a good site for trend search as well…
I’ve already used google alerts. It’s usefull to get the hot news ;-)
I’ve been using Google Alerts for a long time but Omgili is totally new to me, thanks.
Omgili is something new to me also, will check it out. Thanks for the recommendation.